Communications and Marketing Specialist I
About The Position
The Fondren Library Communications and Marketing Specialist helps promote library services, programs, and events. Under the guidance of senior management, this position works on the development and implementation of communication and marketing activities, enabling programs, services, events, and/or products to meet organizational objectives. The Communications Specialist supports the library’s outreach, engagement, and marketing efforts through strategic communications, storytelling, and event promotion. This position is responsible for creating compelling written content for newsletters, annual reports, social media, and marketing materials while helping promote library programs, services, and initiatives to a wide range of audiences. The ideal candidate will have previous experience working in a higher education setting supporting communication initiatives.
Requirements
- Bachelor’s degree
- 1 or more years of experience in a communications position writing newsletters, social media, or marketing campaigns
- In lieu of the experience requirement, additional related education above and beyond what is required may be substituted on an equivalent year-for-year basis
- Strong communication skills, both oral and written
- Organizational and creative skills
- Experience with Adobe Creative Suite, Mailchimp, or similar communication tools
- Strong editing and proofreading skills
- Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
Nice To Haves
- Bachelor’s degree in communications, marketing, journalism, English, public relations, or a related field
- 2+ years of experience in a communications position
- Interest in libraries, higher education, or nonprofit communications preferred
- Collaborative and adaptable team member
- Ability to communicate effectively with diverse audiences
- Enthusiasm for promoting the mission and impact of libraries
Responsibilities
- Write and edit content for library newsletters and promotional materials
- Collaborate with library staff to gather stories, highlights, statistics, and accomplishments for use in newsletters, the annual report, and social media posts
- Coordinate the development and production of the library’s annual report
- Assist with marketing and promotion of library events, programs, exhibits, and initiatives
- Participate in the development of digital communication and brand strategy for a program, department, or unit
- Assist with event planning as needed to support marketing objectives
- Recommend integrated communications and/or marketing plans to meet objectives
- Assist in building and/or maintaining a digital community through social media channels, blogs, and the web
- Assist with photography, graphics, and digital content as needed
- Provide customer service to constituents across digital channels
- Compile data, analyze, and report metrics
- Perform all other duties as assigned
- Collaborate with library staff to create and schedule content for the library’s social media platforms as needed
Benefits
- Benefits-eligible position
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
