Communications and Marketing Manager
About The Position
We are seeking a Communications & Marketing Manager to help develop, maintain and implement a comprehensive and cohesive marketing and member engagement plan for NCLM member services, general communications, education and training, event marketing, and other program areas as needed. This new supervisory position would work closely with the Director of Strategic Communications & Member Engagement and supervise the communications team. The Communications & Marketing Manager will coordinate with each NCLM division to ensure consistent and coordinated member outreach. For example, during a communications campaign, this position would work with subject matter experts across the League and colleagues within the SCME team to develop and maintain consistent messages, create appropriate materials, establish campaign goals and timelines, work with any outside consultants as needed, and measure campaign success. The Communications & Marketing Manager would also work closely with the Learning and Development team to develop an educational marketing plan that directly benefits members and increases participation in the Advancing Municipal Leaders education program. Likewise, the position would work with Event Planning staff to determine marketing strategies for CityVision annual conference and other events hosted by NCLM. The Communications & Marketing Manager would work internally with other team members to ensure general NCLM marketing materials are up-to-date (i.e. website, collaterals, social media, etc.). S/he would provide day-to-day supervision to the communications team.
Requirements
- Communications and marketing experience
- Project management experience
- Experience in education/program development
- Event marketing experience
- Excellent interpersonal communication skills
- Bachelor's degree in communications, public relations, marketing, journalism or similar fields of study
- 10-plus years of experience
Nice To Haves
- Understanding of municipal government
- Understanding of the NCLM
- Supervisory experience
Responsibilities
- Develop, maintain, and implement a comprehensive marketing and member engagement plan.
- Coordinate with NCLM divisions for consistent member outreach.
- Develop and maintain consistent messages, create materials, establish goals and timelines, and measure campaign success for communications campaigns.
- Work with the Learning and Development team to develop an educational marketing plan.
- Work with Event Planning staff to determine marketing strategies for events.
- Ensure general NCLM marketing materials are up-to-date.
- Provide day-to-day supervision to the communications team.
Benefits
- Generous paid time off
- Participation in the NC Local Government Retirement System
- 401K Plan with 4% employer match
- Employer paid medical insurance
- Employer paid dental insurance
- Employer paid vision insurance
- Employer paid life insurance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
