Communications and Marketing Lead

Beam

2d•$110,000 - $140,000•Hybrid

About The Position

At Beam, we’re building AI that serves society. We're a global team of ambitious, hardworking problem solvers, applying fast-moving startup energy to work that makes the world a better place. If you want to apply your talent to the biggest problems society faces, Beam is the place for you. You’ll be part of a high-performance culture where you'll make a huge impact, rapidly progress your career, and truly enjoy your work. Over 100,000 frontline workers already use Beam to take notes, provide live interpretation and handle phone calls, so they can focus on the people who need them most. This is just the beginning. We’re looking for a creative, hands on and fast paced Communications and Marketing Lead to build brand awareness and drive pipeline across the US. You'll own the strategy and execution of all communications and marketing efforts including but not limited to: content creation, sales enablement, field marketing, demand generation and PR. You’re a full-stack marketer, with a strong sense of ownership. Whether your skills lean more towards growth, content or field marketing, you’re happy to get stuck in with all channels and develop new capabilities in a supportive team environment.

Requirements

A high level of autonomy and ownership. As the sole marketer for your vertical, it will be your job to build strong relationships with customers, colleagues, and the knowledge necessary to tell stories effectively.
At least 4 years’ relevant experience. You have experience with some combination of social media, content marketing, PR, events, email marketing and/or demand generation.
Hunger to level up your Marcomms capabilities. You’ll have deep curiosity to level up in new disciplines to become a true Swiss Army Knife of Marcomms, and the ability to swiftly learn and use tools like Hubspot, Webflow, Figma and Customer.io.
Excellent written and spoken English. You write in clear, concise, human English and can tailor messages to audiences, whether senior government officials, frontline staff, or prospective employees.
Creativity. There is no playbook, you’ll be writing it with the support of other Marcomms Leads from across Beam.

Responsibilities

Becoming an expert and trusted partner in your vertical. You’ll work closely with Sales and Customer Success to proactively identify opportunities
Regularly speaking to customers to develop a deep understanding of frontline work and AI
Forward planning your integrated Marcomms strategy. You’ll have high ownership to design and execute on a range of activities including: Customer stories via our website, video, blog, one-pagers and social; PR, partner and influencer marketing; Sales and BDR enablement via slides, outreach sequences, training and ABM; Demand generation via paid and organic channels; Field marketing including conferences and customer dinners; Webinars, podcasts and virtual events; Long form thought leadership including ebooks and research reports; Newsletters and email communications
Spotting and crafting “the story opportunity”: whether that angle is AI, social care, employment, human interest or data-led - you’ll spot it and tell it compellingly
Building influencer networks with membership bodies and trade press