Communications and Marketing Director

City of Greensboro • Greensboro, NC

3d • Onsite

About The Position

The Communications and Marketing Director for the City of Greensboro is a dynamic executive leadership role for a strategic communicator who wants to make a meaningful impact on an entire community. This position leads the City’s comprehensive communications and marketing efforts, shaping how residents, businesses, visitors, and stakeholders experience and understand their local government. Reporting to an Assistant City Manager, the Director will oversee the City’s full spectrum of communications operations — including internal and external communications, marketing, Greensboro Television Network, the contact center, and print shop/mail services. This individual will work directly with elected officials, the City Manager’s Office, and department leaders to develop forward-thinking strategies, address emerging issues, and deliver clear, compelling messages that tell Greensboro’s story with accuracy and transparency. The Director will elevate and strengthen content creation standards across the organization, setting clear expectations for high-quality, strategic, and consistent communications. This includes overseeing multi-platform writing and digital content production that effectively reaches audiences across websites, email communications, social media channels, video platforms, and emerging digital tools. The Director will ensure messaging is tailored appropriately for each platform while maintaining a cohesive and recognizable City brand voice. In addition to written communications, the Director will oversee comprehensive digital content production, including multimedia storytelling, visual design standards, video messaging, and web content optimization. The role requires ensuring that content is accessible, engaging, and aligned with best practices in digital communication, including search optimization and usability standards. A strong candidate will bring a data-driven mindset to the organization. The Communications and Marketing Director will leverage analytical tools and performance metrics to guide strategy, evaluate impact, and inform decision-making. This includes utilizing website and social media analytics, engagement metrics, sentiment analysis, and audience insights to refine messaging and outreach efforts. The Director will oversee proactive social media management strategies, including content planning, scheduling, real-time engagement, performance tracking, and continuous improvement informed by analytics. By grounding communications strategies in data, the Director will ensure resources are allocated effectively and messaging resonates with diverse audiences across the community. The Director must also demonstrate exceptional skill in translating complex, technical, or policy-driven information into clear, accessible, and audience-centered messaging. Whether communicating budget priorities, infrastructure projects, public safety initiatives, or crisis updates, the Director will ensure that information is presented in ways that are transparent, understandable, and meaningful to residents and stakeholders. The Communications and Marketing Director will serve as the steward of the City’s brand — ensuring that all messaging strengthens public trust, enhances reputation, and reflects the City’s values and priorities. This includes creating proactive, analytics-informed communications that engage residents, visitors, and business owners, as well as leading communications during high-profile initiatives, major events, and crisis situations with real-time monitoring and strategic responsiveness. Additionally, the Communications and Marketing Director will provide the vision and strategic leadership to guide the Communications team through change and modernization. The Director will foster a culture of innovation, empowering staff to explore new ideas, communication approaches, and technologies that strengthen the reach and impact of the City’s communications program. Through intentional coaching, mentoring, and professional development, the Director will build staff capabilities and enhance the department’s overall effectiveness. As a key member of the City Manager’s leadership team, the Director will collaborate across departments and with elected leadership to help shape programs, services, and community initiatives that advance organizational goals and improve quality of life for the people of Greensboro. This Exempt position offers the opportunity to lead a talented team, influence citywide strategy, and play a central role in building an informed, connected, and engaged community.

Requirements

• Bachelor’s Degree and 7 or more years of experience in communications and marketing, preferably within the non-profit government sector OR Associate’s Degree and 10 or more years of experience in the above mentioned areas
• Minimum of 5 years of supervision/management of teams engaged in corporate communications, public relations, video production and/or social media

Nice To Haves

• Budget management /financial management experience
• Municipal government management experience at the senior or executive level
• Prior media and publication experience
• Expertise in crisis communications
• Ability to effectively manage through change, modernization, and departmental transformation

Responsibilities

• Lead the City’s comprehensive communications and marketing efforts.
• Oversee the City’s full spectrum of communications operations, including internal and external communications, marketing, Greensboro Television Network, the contact center, and print shop/mail services.
• Develop forward-thinking strategies, address emerging issues, and deliver clear, compelling messages.
• Elevate and strengthen content creation standards across the organization.
• Oversee multi-platform writing and digital content production.
• Ensure messaging is tailored appropriately for each platform while maintaining a cohesive and recognizable City brand voice.
• Oversee comprehensive digital content production, including multimedia storytelling, visual design standards, video messaging, and web content optimization.
• Ensure content is accessible, engaging, and aligned with best practices in digital communication.
• Leverage analytical tools and performance metrics to guide strategy, evaluate impact, and inform decision-making.
• Oversee proactive social media management strategies.
• Translate complex, technical, or policy-driven information into clear, accessible, and audience-centered messaging.
• Serve as the steward of the City’s brand.
• Create proactive, analytics-informed communications that engage residents, visitors, and business owners.
• Lead communications during high-profile initiatives, major events, and crisis situations.
• Provide the vision and strategic leadership to guide the Communications team through change and modernization.
• Foster a culture of innovation, empowering staff to explore new ideas, communication approaches, and technologies.
• Build staff capabilities and enhance the department’s overall effectiveness through coaching, mentoring, and professional development.
• Collaborate across departments and with elected leadership to help shape programs, services, and community initiatives.

Benefits

• Meaningful careers
• Competitive benefits
• Wellness resources
• Programs designed to support their professional and personal well-being
• North Carolina Local Governmental Employees’ Retirement System (NCLGERS) which includes a 6% pre-tax employee contribution and a City-funded employer contribution, with vesting after five years.
• Supplemental retirement savings opportunities include participation in a 401(a) plan with a 3.25% City contribution based on base salary, as well as 457 / Roth 457 and 401(k) / Roth 401(k) plans.
• The City may recognize prior public sector service through adjusted leave accrual rates and initial leave balances, consistent with established policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive