Communications Advisor

Blue Cross and Blue Shield of North Carolina•Durham, CA

1d•$66,998 - $107,197•Hybrid

About The Position

Under general supervision, the Communications Advisor helps develop and execute strategic communications and engagement activities that advance business objectives and strengthen the company’s position with key stakeholders. Audiences may include current and prospective employees, media, business and community leaders, consumers, employer groups, the financial community, and health care providers. Working with communications colleagues, business partners, leaders, and subject matter experts, the advisor researches issues and audience needs, develops clear and effective communications, and coordinates deliverables across internal, external, digital, and social channels. The role is suited to someone energized by a fast-paced environment, motivated to learn, and ready to take ownership, bringing curiosity, strong writing and project-management skills, sound judgment, and the ability to maintain momentum as priorities evolve. The position may be designated Hybrid Flex or Remote Flex depending on the nature of the work and the employee’s distance from the Durham headquarters. In a Hybrid Flex role, the employee is based in the Durham area and works in the office at least two days each week. In a Remote Flex role, the employee works virtually with a small number of in-office visits each year. On-site expectations are discussed during the interview process. The annual salary range is $66,998–$107,197. Compensation decisions depend on factors including experience and training, specialized skill sets, licensure and certifications, and business and organizational needs. The total rewards package includes an annual incentive bonus, 401(k) with employer match, paid time off, and competitive health benefits and wellness programs.

Requirements

Bachelor’s degree and at least three years of experience in communications, public relations, journalism, marketing, or a related field.
In lieu of a degree, at least five years of experience in a related field.

Nice To Haves

Energy and adaptability in a fast-moving environment with shifting priorities, tight deadlines, and new challenges.
Curiosity about details and broader business context, with a willingness to ask thoughtful questions.
Ability to act with urgency without sacrificing judgment, accuracy, or strategic thinking.
Ownership of work, anticipation of next steps, and ability to move deliverables forward.
Collaborative approach, relationship-building skills, openness to feedback, and commitment to continuous improvement.

Responsibilities

Contribute to developing and executing strategic communications and engagement plans that advance divisional and enterprise priorities.
Research business objectives, emerging issues, stakeholder needs, and target audiences to identify communications risks and opportunities, escalate concerns when appropriate, and inform strategies, messaging, and recommendations.
Produce, edit, and publish accurate, compelling, audience-appropriate communications across internal, external, digital, and social channels, including news releases, talking points, internal articles, web and intranet content, presentations, and social media posts.
Coordinate communications projects from planning through execution, managing timelines, approvals, dependencies, and stakeholder expectations.
Build productive relationships with communications colleagues, business partners, leaders, and subject matter experts to gather information, align approaches, and deliver consistent messaging.
Support media relations by monitoring and assessing inquiries, initiating appropriate response and escalation protocols, coordinating and staffing interviews, and monitoring media coverage.
Identify and develop compelling stories and proactive earned-media opportunities that support business objectives and organizational priorities.
Help prepare leaders and subject matter experts for media interviews, speaking engagements, and other stakeholder interactions.
Support management and continuous improvement of corporate communications channels and platforms, including content publishing, asset management, content reviews, performance monitoring, and use of audience engagement insights.
Maintain flexibility, curiosity, quality, accuracy, and timeliness while taking on new challenges.