Communication Specialist, College of Business

Austin Peay State University•Clarksville, TN

About The Position

The Communication Specialist supports the College of Business’s communications and external engagement strategy by developing and implementing content that communicates the College’s accomplishments, activities, people, programs, partnerships, and impact to internal and external audiences. Under the direction of the Director of Strategic Partnerships and External Relations, the specialist produces written, digital, social media, and visual communications. The role works with faculty, staff, students, alumni, business partners, and university communications personnel to identify and develop stories that advance the College’s strategic priorities and strengthen its visibility and reputation.

Requirements

Bachelor’s degree in communications, public relations, journalism, marketing, graphic design, or a related field.
Demonstrated experience developing written and visual content for professional, organizational, or institutional audiences.
Excellent writing, editing, proofreading, and storytelling skills.
Experience managing social media platforms and developing content for multiple audiences.
Demonstrated graphic design skills and proficiency with commonly used graphic design and digital content creation tools.
Ability to manage multiple projects and deadlines while maintaining attention to detail and accuracy.
Strong interpersonal and organizational skills and the ability to work effectively with faculty, staff, students, and external partners.

Nice To Haves

Familiarity with photography, video, web content management, email marketing, or other digital communications tools.
Experience in higher education, business, nonprofit, or other mission-driven organizations.

Responsibilities

Implement the College of Business’s communications strategy across appropriate print, digital, social media, and other communication channels.
Develop and distribute press releases, media pitches, feature stories, announcements, newsletters, and other written communications about the College’s faculty, students, programs, research, partnerships, events, and accomplishments.
Manage and create content for the College’s social media channels, including editorial calendars, posts, visual content, engagement monitoring, and opportunities to increase reach and visibility.
Prepare and publish a quarterly College of Business newsletter for faculty, staff, students, and alumni.
Develop graphics, promotional materials, presentations, digital content, and other visual communications consistent with University and College branding standards.
Identify stories and communications opportunities by building relationships with faculty, staff, students, alumni, and external partners.
Coordinate with faculty and staff to gather information, photographs, quotes, and other materials for accurate and compelling communications.
Support communications related to external partnerships, the Corporate Partners Program, student and faculty achievements, research, experiential learning, community engagement, and societal impact initiatives.
Maintain and organize digital communications assets, including photographs, graphics, logos, templates, and promotional materials.
Coordinate with the university’s Office of Public Relations and Marketing and other university offices to ensure College communications follow university policies, branding standards, and broader institutional communications.
Monitor media coverage and social media engagement and provide the Director with information about communications performance and opportunities.
Assist with College marketing campaigns, promotional materials, events, and special initiatives.
Support the College’s website and other digital communications platforms by developing, updating, and coordinating content as appropriate.
Help maintain consistent messaging and visual identity across College communications and promotional materials.
Support the Director in documenting and communicating the College’s educational, economic, and community impact.
Perform other duties as assigned.