Communication & Social Impact Manager

Park Property Management•Markham, ON

59d•CA$80,000 - CA$95,000•Onsite

About The Position

Established in 1975, Park Property Management Inc. (Park) consistently delivers market-affordable, well maintained rental housing that embodies both quality and value. Beyond managing properties, our dedication extends to fostering meaningful connections and cultivating a comfortable environment for our residents. Proudly influencing the real estate landscape in the Greater Toronto Area and key cities across Ontario, including Milton, Cambridge, Kitchener, Waterloo, Stratford, Tillsonburg, Guelph, and London, Park boasts a diverse portfolio of over 11,500 apartment units spanning 93 buildings. Our commitment to growth is evident through ongoing development of new purpose-built rental initiatives and strategic value-add acquisitions. As an employer, Park takes pride in fostering a workplace where expertise and passion thrive, empowering its team to contribute meaningfully to shared goals. We are guided by what is R.I.T.E. Respect, Integrity, Trust, and Excellence. We Respect each other, act with Integrity, build Trust in every interaction and strive for Excellence in everything we do. These core values create a foundation for teamwork and collaboration, both of which are essential for our success and foster a work environment where you feel good about work. Reporting to the Sr. Manager, Marketing & Leasing, the Communications & Social Impact Manager is responsible for leading all communications across key stakeholder groups, including residents and prospects, employees, and ownership. This role owns the development and execution of communication strategies that strengthen brand reputation, support resident and employee retention, and elevate Park’s presence across media, industry, and community channels. The Manager will lead external communications, media and PR, resident engagement, and social impact initiatives, while overseeing internal communications through a direct report. This role acts as a central partner to Marketing, Leasing, Operations, and Executive Leadership to ensure consistent, high-quality, and strategic messaging across the portfolio.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, Business, or related field
8+ years experience in communication, public relations, community engagement or marketing
Background in media relations, PR, and external communications
Exceptional writing and storytelling skills with ability to tailor messaging to multiple audiences
Experience developing communication strategies, templates, and governance frameworks
Strong project and stakeholder management skills
Proficiency in Adobe Creative Suite and Microsoft Office
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Analytical mindset with experience tracking KPIs and engagement metrics

Nice To Haves

Experience in real estate, property management, or multi-site environments preferred

Responsibilities

Lead media relations and PR opportunities to elevate brand presence and industry positioning
Identify and promote key culture stories, initiatives, and milestones across external channels
Support executive visibility, including communications for the incoming President and leadership team
Develop and oversee Google review response templates and online reputation management strategies
Monitor public sentiment and identify opportunities to strengthen brand perception
Translates financial and operational performance metrics into clear, credible narratives — connecting results to strategy, surfacing key drivers, and articulating what matters most to investors and why it matters
Own portfolio-wide resident communication strategy, including newsletters, building updates, and community messaging
Develop and standardize templates for resident communications and ensure consistent execution across properties
Support resident engagement initiatives and events that drive retention and community experience
Partner with Property Management and Leasing to align communications with retention and leasing goals
Lead charitable initiatives, partnerships, and community investment programs
Oversee volunteer and giving programs that align with company values and brand positioning
Integrate social impact storytelling into both internal and external communications
Support resident-facing community initiatives that enhance brand differentiation
Support employee engagement events in partnership with internal teams
Maintain strong awareness of industry trends, events, and key forums, proactively identifying opportunities for participation and exposure aligning to broader brand and business objectives
Coordinate content capture (photo/video) at events to support ongoing storytelling across digital channels
Establish and maintain communication standards across all stakeholder touchpoints
Develop templates for resident communications, reviews, and external messaging
Ensure consistency in tone, voice, and visual identity across all channels
Continuously identify opportunities to improve communication effectiveness and efficiency
Lead and develop one direct report, providing guidance on internal communications strategy and execution
Oversee project planning, timelines, and delivery across communications initiatives
Partner cross-functionally with Marketing, Leasing, Operations, Executive Leadership and social committee to amplify culture and engagement initiatives
Track engagement metrics and report on communication effectiveness