Communication & Marketing Manager I
About The Position
The Manager, Marketing Communications – Subsea role is pivotal in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies. The Manager, Marketing Communications – Subsea will collaborate closely with product marketing and strategy, sales, and other communications teams to develop and execute integrated communication plans that align with overall business objectives. Defines, implements and oversees marketing or communication strategies at regional level. Is accountable for the management of company reputation at Regional level or on a Business segment.
Requirements
- Five or more years of B2B technology marketing and/or communications experience
- A minimum of three to five years in marketing or communications or similar roles
- Bachelor’s degree in marketing, communications, business, or a related field
- Experience in the energy sector
- Knowledge of public relations and media relations best practices
- Experience with content management systems and marketing automation platforms
- Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution
- Experience in creating marketing campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print
- Strong interpersonal skills to work collaboratively
- Strong influencer skillset across a broad spectrum of stakeholders
- Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns
- Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects
Responsibilities
- Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content.
- Guide, create and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences and drives product adoption.
- Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies.
- Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication.
- Gain and maintain Subsea business knowledge
- Support VoC initiatives and programs
- Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy
- Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization.
- Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams
- Guide or direct resources within other teams not under direct management control
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
