Comms Partner - Social Media Content

Carle Foundation Hospital • Champaign, IL

58d • $26 - $43

About The Position

The Corporate Communications Partner-Social Media develops social media content and ads, deploys social platform messaging, cultivates compelling social media campaigns for brand awareness, supports clinical services marketing strategies, monitors for engagement and reports metrics for the Carle Health system. This includes working closely with Carle Health provider and health plan communications and marketing teams as well as internal stakeholders to meet goals, inform the public and reinforce the positive public perception of the organization.

Requirements

• Bachelor's Degree: Related Field
• Related field

Responsibilities

• Ability to monitor and interpret platform analytics to strategically drive tactics to drive engagement and maximize Carle Health objectives.
• Plan, create and post social media content for all Carle Health properties.
• Use editing software to adjust creative elements to best support social media outcomes.
• Monitor and manage audience responses to social media posts and messaging as appropriate in a timely manner.
• Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns.
• Understand and act as the social voice of system properties and escalate opportunities for engagement, crisis management and customer service to the appropriate resources.
• Support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth.
• Create and optimize social media targeting with an understanding of trends and individual social platforms.
• Use native platforms and management tools to track and report metrics on engagement across all platforms while providing vital insights to better support marketing and communications outcomes.
• Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws.
• Coordination with internal stakeholders to lead and support a wide range of efforts to success.
• Ability to multitask several campaigns and projects simultaneously.
• Collaborative spirit and nimble mindset in supporting special projects as assigned.
• Expert understanding of system management tools used to schedule, track and deploy messaging.
• Staying up-to-date with the latest social media trends and digital technologies.

What This Job Offers

• Job Type: Full-time
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations