Social Media & Content Coordinator

HIGHLAND PARK METHODIST CHURCH • Highland Park, TX

1d

About The Position

The Social Media and Content Coordinator plays a key role in sharing the story and ministries of Highland Park United Methodist Church (HPUMC) across digital platforms. This position is responsible for creating, managing, and posting compelling content that reflects the church’s mission, engages the congregation, and reaches new audiences. The coordinator will develop annual social media strategies, maintain a consistent and authentic brand voice, and collaborate with ministry teams to highlight worship, discipleship, outreach, and community life. The ideal candidate has a strategic mindset, is a proactive thinker with a focus on results. Candidate should be a creative storyteller with strong social media instincts and great attention to detail, the ability to make thoughtful decisions in real time, and a collaborative spirit that thrives in and promotes a positive team environment.

Requirements

• Bachelor’s degree required in communications, marketing, social media marketing, strategic communications, or a related field.
• 3+ years of experience in a social media or content creation role.
• Proven ability to write clear, compelling, and error-free copy for different social media platforms.
• Strong problem-solving and relationship-building skills.
• Demonstrated success with social media on platforms including Facebook, X (Twitter), Instagram, LinkedIn, and YouTube.
• Demonstrated competency in Microsoft Office (MS PowerPoint, Excel, Word), Outlook, Google Analytics, and Adobe Creative Suite.
• Understanding of content marketing tactics, digital advertising, and social media marketing.
• Creative-minded with an ability to conceive and execute interesting ideas for new content.
• Highly articulate, detail-oriented, with an excellent command of written English.
• Excellent interpersonal skills and ability to work successfully in a team environment.
• Ability to work evenings and weekends as requested / necessary.
• Must be a committed Christian, with a church home, who is comfortable working in a United Methodist Church and willing to spend occasional Sundays onsite in order to understand HPUMC firsthand.
• Our employees are called to lead a life that becomes the gospel, and we expect them to exhibit appropriate demeanor both on and off the job.

Nice To Haves

• Photography experience is a plus.
• Social Media Content Management (Buffer, Hootsuite, etc.)
• Adobe Creative Suite
• Microsoft Office Suite
• Google Suite (Google, Gmail, Calendar, etc.)
• Basic HTML and CSS Knowledge
• Experience with live streaming technology and/or platforms

Responsibilities

• With the content manager’s guidance, develop an annual social media strategy for churchwide content and planning.
• With the content manager’s guidance, develop and manage a monthly social media content calendar to ensure timely and coordinated communications.
• Collaborate with the Communications Team to develop and deliver content that reflects HPUMC’s communications editorial calendar and advances the church’s strategic communications plan.
• Partner with project managers, the copywriter, and the creative team to support churchwide initiatives and ensure ministry stories of faith, service, and impact are shared effectively.
• Plan, create, and schedule engaging content across HPUMC’s social media channels to support ministries and church-wide initiatives that are aligned with the social media strategy.
• Write, edit, and proofread social media copy for daily posts, ensuring a consistent, on-brand voice and tone tailored to each platform.
• Develop graphics and videos (short-form video, static graphics, stories, carousels) to support the annual strategy and monthly content calendar.
• Use social media management tool (Buffer) to schedule and publish approved content across active platforms.
• Monitor and respond to online interactions, fostering meaningful engagement with members and the broader community.
• Track, analyze, and provide monthly reports on digital engagement to guide future strategies.
• Stay current on trends in social media, church communications, and digital storytelling.
• Manage all company social media accounts to ensure relevant, up-to-date content is posted in a timely manner.
• Develop and execute comprehensive social media and content strategies that align with HPUMC’s goals, strengthen the church’s voice, and drive engagement across digital platforms.
• Develop and maintain a churchwide content calendar that translates the church’s defined social media strategy into coordinated, platform-specific storytelling and campaigns.
• Create, publish, and manage content across HPUMC’s digital channels, ensuring alignment with brand standards, AP, and Church Style Guides, and audience needs.
• Respond directly to comments and questions on social media posts (under guidance from the Director of Communications and the Content Manager).
• Collaborate with the copywriter, project managers, creative team, ministries, and approved outside vendors to develop content that supports programs, events, and campaigns.
• Track, monitor, and analyze performance metrics to evaluate effectiveness, highlight successes, and identify opportunities for improvement.
• Analyze data and metrics to prepare and distribute weekly and monthly analytics reports on user and post engagement, and ROI.
• Contribute to the ongoing development of platform-specific strategies to ensure ministry content aligns with HPUMC’s overarching brand and communication objectives.
• Stay up to date with social media trends, algorithm changes, and best practices.
• Strong organizational skills, attention to detail, and the ability to manage a high volume of tasks and meet deadlines independently.
• Attend churchwide events for live social media coverage.
• Perform other related duties as assigned by management.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level