Social Media & Content Coordinator
About The Position
Honeyplate is a Connecticut-based meal prep and catering company focused on scratch-made, nourishing food that fits into real life. We create food that’s intentional, flavorful, and convenient—and we’re growing fast. We’re looking for someone who understands how content works, not just how to post it. This is a strategy + execution role. As our Social Media & Content Coordinator, you’ll be responsible for planning, creating, and managing social content that aligns with our brand, follows platform trends, and drives engagement and sales. You’ll also manage Facebook and Instagram ads and help ensure our content shows up consistently, creatively, and intentionally. You’ll have ownership over how our social presence is planned and executed—working closely with the founder to align content with menus, promotions, and business goals.
Requirements
- Strong experience with content strategy, creation, and execution
- Excellent skills in short-form video capture and editing
- Deep understanding of Instagram, TikTok, and Facebook trends
- Experience managing Facebook & Instagram ads
- Strong creative instincts and ability to plan content intentionally
- Organized, self-directed, and comfortable owning a content calendar
Responsibilities
- Social Media Strategy & Planning
- Develop and maintain a social media content strategy aligned with brand goals and promotions
- Plan content themes, formats, and posting cadence
- Monitor platform trends, audio, formats, and best practices—and adapt content accordingly
- Review performance regularly and adjust strategy as needed
- Content Creation & Management
- Capture high-quality photo and video content (meals, behind-the-scenes, packaging, lifestyle)
- Edit short-form video content for Instagram Reels, TikTok, and Facebook
- Create and schedule posts across platforms
- Maintain a living content calendar tied to menus and launches
- Repurpose content efficiently to maximize output
- Facebook & Instagram Ads
- Manage and optimize Facebook and Instagram ad campaigns
- Support promotions, first-order offers, and menu highlights
- Test and iterate creative, copy, and audiences
- Monitor performance and report on results
- Community Management
- Monitor and respond to comments and DMs
- Answer questions and guide followers toward ordering when appropriate
- Light Local Partnerships Support
- Support content creation or promotion related to local partnerships or collaborations
- Assist with social execution for community initiatives as needed
Benefits
- Employee discounts
- Flexible schedule
- Free food & snacks
- Weekly Honeyplate meal credit
- Opportunity to grow the role over time
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
