Senior Coordinator, Social Media Content

USTA National Tennis Center • Lake Nona, FL

14d • $50,000 - $60,000 • Hybrid

About The Position

Content creator and strategist for USTA mission-focused content (Community Tennis, USTA Coaching, People + Culture, etc.) across USTA-owned and operated social media channels. Responsible for identifying and creating compelling content that drives conversation and engagement around our USTA brands and initiatives. Please note that this position will not focus on the direct coverage of Pro Tennis tournaments.
Create and publish platform-specific USTA mission-focused content (Community Tennis, USTA Coaching, People + Culture, etc.) while ensuring brand voice is maintained across USTA Twitter, Facebook, Instagram, and TikTok. Follows social media best practices by platform; Optimizes content for each social platform in terms of sizing, relevance, and timing. Works collaboratively with fellow content creators and takes part in regular brainstorming and pitch sessions. Works with the broader Content Team to create unique content around key initiatives and, as events unfold in real-time, project-manages social-specific asset creation. Maintains quality control procedures and ensures all copy is fact-checked and images are brand- appropriate while adhering to brand standards and established voice across platforms. Ensures all content is properly tagged (e.g. handles, tracking tags, hashtags, geolocation, etc.) and correct links are used. Helps grow reach and engagement across USTA social media platforms, and leverages data to make or adjust content for improved performance Stays abreast of daily topical news and trends as they relate to tennis, pop culture, travel, and lifestyle Identifies emerging platforms for content opportunities. Supports the development and training of third-party resources and demonstrates a positive and passionate attitude.

Requirements

• 3+ years of experience in social media and/or digital marketing.
• Strong content editing and creation skills, utilizing Adobe Photoshop, Premiere Pro, and Content Management Systems.
• Strength in storytelling and creative activation across social media platforms, including Instagram, Twitter, Facebook, and TikTok.
• Excellent communication skills, both written and verbal.
• Ability to work creatively and efficiently in a fast-paced, dynamic environment.
• Knowledgeable about the sport of tennis, health/wellness, and entertainment/pop culture
• Available to work nights and weekends as needed.

Responsibilities

• Content creator and strategist for USTA mission-focused content (Community Tennis, USTA Coaching, People + Culture, etc.) across USTA-owned and operated social media channels.
• Responsible for identifying and creating compelling content that drives conversation and engagement around our USTA brands and initiatives.
• Create and publish platform-specific USTA mission-focused content (Community Tennis, USTA Coaching, People + Culture, etc.) while ensuring brand voice is maintained across USTA Twitter, Facebook, Instagram, and TikTok.
• Follows social media best practices by platform; Optimizes content for each social platform in terms of sizing, relevance, and timing.
• Works collaboratively with fellow content creators and takes part in regular brainstorming and pitch sessions.
• Works with the broader Content Team to create unique content around key initiatives and, as events unfold in real-time, project-manages social-specific asset creation.
• Maintains quality control procedures and ensures all copy is fact-checked and images are brand- appropriate while adhering to brand standards and established voice across platforms.
• Ensures all content is properly tagged (e.g. handles, tracking tags, hashtags, geolocation, etc.) and correct links are used.
• Helps grow reach and engagement across USTA social media platforms, and leverages data to make or adjust content for improved performance
• Stays abreast of daily topical news and trends as they relate to tennis, pop culture, travel, and lifestyle
• Identifies emerging platforms for content opportunities.
• Supports the development and training of third-party resources and demonstrates a positive and passionate attitude.

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize : Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, and Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed