Commercial Systems Director

Bodycote North America•Dallas, TX

3d•Hybrid

About The Position

The Commercial Systems Director is responsible for driving the organization’s CRM & Power BI strategy and performance. Partnering closely with Sales, Operations, and Finance leadership, they are responsible for designing system initiatives that optimize decision making, implementing structure that enhances customer experience and champion’s best practice. Due to the nature of our business and a heavy industrial market, Bodycote deems this position to be safety-sensitive.

Requirements

This position must satisfy ITAR compliance requirements; therefore candidates must be U.S. Citizens or Permanent Resident Card Holder.
Bachelor’s Degree in Business, Marketing, Engineering, or a related field or equivalent extensive training and experience in the industry is required
Minimum of 10 years of CRM management experience in a commercial environment, with at least 5 years in leadership roles driving high-performing teams
Proven track record of developing and executing successful CRM improvements and future development initiatives
Strong analytical mindset with proficiency in business intelligence and analytics tools (e.g., Power BI, Tableau, Excel, SQL).
Exceptional stakeholder management and communication skills
Demonstrated leadership ability to drive cross-functional initiatives
Exceptional leadership presence along with experience leading cultural and structural transformation within a complex matrixed organization
Excellent influencing skills – able to unite diverse teams and cross-functional stakeholders to one shared vision
Culturally adept with the ability to operate effectively across multiple markets and time zones
Knowledge and hands on experience of computer applications including Microsoft Suites such as Project, Office, Excel, and PowerPoint
Expert in CRM software (e.g., Salesforce, HubSpot)
Experience leading change successfully
Strong experience driving productivity with constant focus on continuous improvement
Experience driving/developing a highly efficient team
Excellent communication skills, both written and verbal
Must be self-directed individual capable of multi-purpose activities

Responsibilities

Develop and lead the end-to-end CRM & Power BI strategy, ensuring alignment with Bodycote commercial objectives and growth priorities
Drive the transformation of the relevant commercial platforms, delivering measurable improvements in adoption, data quality, and commercial impact
Act as the central point of accountability for CRM & Power BI performance, governance, and continuous improvement
Proactively identify gaps, inefficiencies, and opportunities within the current usage and processes, implementing practical, scalable solutions
Simplify and streamline system workflows to improve usability, reduce admin burden, and increase sales team engagement
Develop and maintain dashboards and reporting frameworks that provide clear, actionable insights on pipeline, conversion, performance, and forecasting accuracy
Ensure data integrity, standardization of inputs, and ongoing audit processes
Partner closely with Sales, Marketing, Finance, and Operations to align commercial system outputs with wider business needs and decision-making
Lead the design and implementation of KPI frameworks within CRM & Power BI to track individual, regional, and global performance
Manage and develop a small specialist team, setting clear objectives, driving accountability, and building capability
Deliver system training and ongoing support to the global Bodycote sales and operations teams, ensuring consistent and effective usage across all region.
Work with senior stakeholders to prioritize system enhancements
Oversee integration with other systems (e.g. ERP, pricing tools, marketing platforms) to ensure a seamless data flow
Monitor and report on commercial system ROI, demonstrating impact while managing the Salesforce relationship to maximize system capabilities.
Drive a culture of accountability and data-led decision making across the commercial organization
Ensure governance such as ITAR etc are managed and adhered to at all times
Be willing and able to travel on occasions to engage in current and future business activities
Perform other duties as assigned