Commercial Specialist, CRM

Ford • Dearborn, MI

3d

About The Position

Architect B2B Customer Journeys: Design and implement audience-centric journeys across the full lifecycle—from lead acquisition and nurturing to onboarding, cross-sell/upsell, and win-back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time. Technical Campaign Execution: Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. You will utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets. Drive Account-Based Marketing (ABM): Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high-value accounts with tailored messaging that supports sales conversions. Master the Data Architecture: Lead the Commercial customer identity strategy. You will manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns. Optimize & Iterate: Embrace a "test-and-learn" mindset. You will analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach. As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder or all of the above? No matter what you choose, we offer a work life that works for you, including: Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year's Day Paid time off and the option to purchase additional vacation time.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.
• 3- 5 years of experience in customer-centric digital marketing and marketing automation, with a specific focus on B2B CRM.
• Hands-on proficiency with Salesforce Marketing Cloud (Journey Builder, Automation Studio), Sales Cloud, and Data Cloud.
• Technical proficiency in HTML, CSS, AMPScript, and SQL for campaign customization and data segmentation.
• Previous experience in Automotive or B2B marketing.
• A strong understanding of data privacy regulations (GDPR/CCPA) and consent management.
• Proven ability to translate business goals (e.g., "increase software subscriptions") into technical requirements.

Nice To Haves

• Salesforce Certified Marketing Cloud Consultant, Email Specialist, or Administrator.
• Experience working with (or at) marketing agencies to deliver data-driven, journey-based campaigns.

Responsibilities

• Architect B2B Customer Journeys: Design and implement audience-centric journeys across the full lifecycle—from lead acquisition and nurturing to onboarding, cross-sell/upsell, and win-back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time.
• Technical Campaign Execution: Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. You will utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets.
• Drive Account-Based Marketing (ABM): Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high-value accounts with tailored messaging that supports sales conversions.
• Master the Data Architecture: Lead the Commercial customer identity strategy. You will manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns.
• Optimize & Iterate: Embrace a "test-and-learn" mindset. You will analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees