Commercial Sales Rep- Interior Solutions
About The Position
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®. With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities. For more information, visit www.jameshardie.com. Summary The Commercial Sales Representative (Dallas) is responsible for driving sales performance, product adoption, and strategic execution across assigned retail territories, with a specific focus on the underlayment category. This role prioritizes converting competitive users to James Hardie products, defending existing customers to maintain loyalty and share, generating new leads through both in-store and out-of-store engagement, and collaborating with local sales functions to maximize market impact. Success in this position requires strong product knowledge, strategic thinking, and the ability to build meaningful relationships that lead to impactful conversions.
Requirements
- Communication Skills: Comfortable starting conversations, explaining things clearly, and listening to what contractors and store staff need.
- Sales Skills: Ability to show why James Hardie products are better than competitors and help people feel confident choosing them.
- Time & Territory Management: Plan your day, keep track of appointments, and make sure you're visiting the right stores and contractors regularly.
- Salesforce & Reporting Tools: Ability to enter leads, track progress, and use tools like Salesforce to stay on top of goals.
- Product Knowledge: Understand how underlayment works, what makes James Hardie different, and how to explain that to others.
- Team Collaboration: Be a good teammate—share info, support other reps, and work together with store staff and local sales teams.
- Critical Thinking: Ability to think through situations and find smart solutions when a contractor has a concern or a store has an issue.
Nice To Haves
- Bachelor's degree preferred not required
- Retail experience preferred
- Construction industry knowledge
- Bilingual (Spanish) preferred
Responsibilities
- Identify and convert contractors using competitive underlayment products through targeted engagement and persuasive selling.
- Maintain and strengthen relationships with existing users to protect market share and reinforce loyalty.
- Generate new leads from store interactions, referrals, and events. Qualify leads using segmentation and STP principles.
- Present tailored product benefits that meet contractor/installer needs using a structured feature-benefit-proof approach.
- Partner with store teams to educate associates, ensure optimal product placement, and maintain inventory excellence.
- Work closely with RRSMs, field reps, and other sales roles to align efforts and maximize market impact.
Benefits
- competitive salary and bonus eligibility
- day-one health coverage medical, dental, vision, life insurance
- vacation and company holidays
- 401(k) with 6% match
- Employee Stock Purchase plan (ESP)
- parental leave
- wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
