Commercial Programs Director (Hybrid)

Sonesta Hotels•Newton, MA

10d•Hybrid

About The Position

The Commercial Programs Director at Sonesta Portfolio serves as a strategic leader, responsible for advancing Commercial Programs to optimize sales performance and accelerate revenue growth within the organization. This role encompasses the formulation and execution of strategic plans, oversight of program(s) management, delivery of targeted deliverables thru training, facilitation of cross-departmental collaboration to ensure the highest standards of program effectiveness. Reporting directly to the Head of Sales Effectiveness, the Director provides operational leadership for designated program(s), ensuring the team consistently meets and exceeds customer expectations. The incumbent will work in close partnership with ownerships, on-property and above-property sales teams to drive topline results, develop and refine critical sales process flows, and sustain Sonesta’s trajectory of robust growth. Key responsibilities include leading group booking strategies, expanding market share, internal lead generation and spearheading new business development initiatives. Additionally, the Director will collaborate with senior stakeholders and Sonesta brand leadership to aid the design, implementation, and complete high-impact sales programs. The successful candidate will be accountable for the end-to-end execution of these initiatives, ensuring alignment with organizational objectives and fostering a culture of continuous improvement and operational excellence.

Requirements

Hotel sales and training experience
Strong communication skills
Strong organizational skills
Strong analytical skills
Strong presentation skills
Proficiency in Microsoft Office and related software
Bachelor’s degree or equivalent industrial experience
Excellent verbal and written communication skills
Excellent interpersonal skill to motivate others
Excellent organizational skills and attention to detail
Writing and sending mass emails and communications
Planning and executing promotional events and activities
Devising creative methods for promoting and distributing products
Strong analytical and problem-solving skills
Ability to prioritize multiple tasks simultaneously, under time constraints and within budget
Confident in public speaking and presenting
Proficient/advanced with Microsoft Office Suite (i.e. Word, Excel, PowerPoint etc.)

Nice To Haves

Marketing skills
Hospitality industry knowledge
Strong entrepreneur spirit
Knowledge with Microsoft Publisher and Adobe Abrobat

Responsibilities

Oversees Commercial Program(s) technology engagement, conducts training, organizes recognition events, and encourage active participation and conversion across the portfolio.
Develops strategies to implement new and current program optimal usage, engaging associates, setting goals and evaluation metrics, managing the budget, and ensuring revenue and expense targets are met.
Leads group booking strategies, expands market share, internal lead generation and spearheads new business development initiatives.
Collaborates with senior stakeholders and Sonesta brand leadership to aid the design, implementation, and complete high-impact sales programs.
Accountable for the end-to-end execution of these initiatives, ensuring alignment with organizational objectives and fostering a culture of continuous improvement and operational excellence.