Commercial Product Manager

Teleflex•Durham, NC

8d•Hybrid

About The Position

As the Product Manager (PM) you will have the unique opportunity to manage a strategic portion of the Vascular & Emergency Medicine business unit portfolio while leading a team of high-performing marketers. You will focus on implementing the latest and most effective marketing strategies to increase awareness of clinically differentiated solutions, ultimately accelerating the generation of qualified leads to increase market share and drive exponential revenue growth. You will be a leader within the Vascular & Emergency Medicine Commercial Marketing Team and will have proven experience executing marketing programs, portfolio strategies and brand management to significantly shift market dynamics. As the Product Manager your responsibility is to master current and potential markets, develop and execute superbly the category marketing plans, market development programs and demonstrate in-depth understanding of competitive offerings and strategies. You will be able to clearly communicate the portfolio strategic direction and priorities. Close collaboration with cross-functional business partners is critical to personal success. This is a great opportunity to join a high-performing and collaborative team, where employees are at the center of all we do. Teleflex is committed to saving lives and improving patient outcomes through innovative, clinician-preferred medical devices and outstanding service. Our Arrow® Brand of products – which are within scope for this position - are known to clinicians the world over.

Requirements

Bachelors Degree
Have 3+ years of experience in a downstream marketing role, including 3+ specific experience in medical device marketing
Exceptionally strong understanding of marketing fundamentals and techniques
Strong financial and branding acumen
Excellent project management and execution skills. You will also have expertise in communicating with key stakeholders both internally and externally
Out-of-box thinker and problem solver
Excellent writing skills and strong verbal communications
Thrives in a fast-paced environment with a high tolerance for change.
Demonstrate practical application of successful marketing / business / portfolio management concepts and methodologies, as well as knowledge of measurement and analysis of commercial effectiveness.
Experience working in a regulated environment, with healthcare, medical device or pharmaceuticals
Ability to think strategically and deliver tactically
Ability to present robust business cases in both formal presentations and in one-on-one interactions. Strong formal and informal communication skills
Ability to work collaboratively within and across departments and teams
Planning, organization, oral and written communications skills, project management, creativity, problem-solving, teamwork, resource management, budget management, attention to detail, ethics and values.
Ability to drive, focus on results, prioritize, approach situations proactively, create problem-solving solutions, be flexible, and effectively manage time/projects with multiple stakeholders and tight timelines.

Responsibilities

Provide day-to-day management of the assigned Vascular product lines.
In collaboration with manager, develop and implement tactical plans to increase penetration and drive sales of existing products.
Collaborate with Marketing Communications to develop content for core products and new product introductions including market development, training, education and sales / marketing collateral (publications, brochures, electronic media and marketing communication / education content).
Work with Clinical Medical Affairs and Training departments to identify end-user training needs and develop approved educational content and training tools.
Provide sales support such as sales materials, customer presentations, information for Request for Proposals (RFPs) and customer communications.
Develop and execute market research initiatives to help acquire deep customer insights to guide long-term portfolio vitality.
Lead product gating process for assigned projects and guide commercial regions through launch.
Provide input to the Global Marketing team for marketing strategy and product development pipeline.
Collaborate with Demand Planning, Manufacturing, and Distribution to maintain high service levels.
Communicate effectively with Business Unit Leadership, Project teams, Marketing Leadership, Sales, and Sales Leadership members.
Perform other duties as assigned by immediate manager.
Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.
Perform other duties as assigned by immediate manager.