Commercial Product Manager

ITW•Fort Worth, TX

12d•Onsite

About The Position

Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader. Traulsen, a part of ITW, is a premier name in refrigeration for the foodservice market. The Commercial Product Manager is responsible for leading market-driven innovation and growth by translating customer insights and market trends into product opportunities, developing and executing product and vertical marketing strategies, and guiding go-to-market initiatives. This role supports the innovation pipeline, contributes to stage-gate product development, and provides strategic market analysis to identify growth opportunities, expand into new markets, and drive revenue, share, and profitability for the division. The position works closely with the sales team, as well as colleagues from engineering, operations, finance, quality, and customer service. Externally, the role collaborates with customers, independent sales representatives, end-users, dealers, and specifiers/consultants.

Requirements

Bachelor’s degree in Marketing, Engineering, or Business required
5+ years of progressive business experience, including 2+ years of strategic marketing, sales development, pricing and product management experience required.
Excellent strategic thinker and a proven record of delivering business growth, with an aggressive growth mindset.
Highly effective cross-functional leader and influencer, with excellent collaboration, communication and presentation skills.
Strong ability to navigate the complexity of Traulsen’s market reach, bring focus and simplify strategically.
Well-versed in deploying and leveraging various marketing research methods and translating end user requirements into successful innovative solutions in a B2B environment.
Excellent analytical skills, pricing strategy experience and financial acumen.

Nice To Haves

MBA preferred
2+ years of big three consulting experience preferred
Experience with P&L management a plus

Responsibilities

Division expert on market dynamics, industry trends, competitors and customers’ current and future needs.
Capture and translate Voice of Customer (VOC) and market trends into incremental, differentiated product commercialization opportunities.
Identify serial innovation opportunities that successfully address market needs and generate sustainable and profitable growth that aligns with the division’s strategic intent.
Drive innovation pipeline with division leadership pulling from a screened opportunity list.
Key team member in the innovation stage gate process working with engineering and core project team. Actively participate and deliver marketing requirements for each stage gate.
Obtain and leverage market insights to develop and effectively execute thorough vertical marketing strategies aligned with the division growth objectives.
Lead the development of product line strategies aligned with market segment strategies and clearly identify, validate, and articulate value propositions to each market sub-segment.
Develop business cases for new target markets, product innovations, services or customers.
Develop and execute go-to-market strategy around product portfolio, with division commercial leadership.
Drive the deploy stage of product launch to market, including participating in product launches.
Provide strategic leadership with the ability to size markets and determine attractiveness of adjacent markets.
Provide strategic insights, analysis, directional input and drives the execution of key growth and sales initiatives.
Drive and execute segmentation and market research (primary and secondary) as needed to identify growth opportunities and articulate how Traulsen can capitalize on them.
Report on customer and market segment results for assigned portfolio, including revenue, growth rates, share gain, and profitability metrics and can explain key drivers of change.