Commercial Planning Manager

Diageo•Miami, FL

3d•Hybrid

About The Position

Diageo North America, Inc. is seeking a Commercial Planning Project Manager in Coral Gables, Florida. This role involves facilitating and analyzing decision-making for the commercial activity calendar and schedule. The manager will coordinate with Marketing, Commercial, Customer Marketing, and Growth teams to prioritize and execute initiatives that drive growth. Key responsibilities include optimizing investments, applying insights from activations to improve future campaigns, and planning/monitoring Below-the-Line (BTL) Advertising & Promotion (A&P) budgets. The role is responsible for trade investment strategies to drive product performance across Diageo’s portfolio and serves as a point of contact for various Diageo clients. The manager will utilize the operating budget to ensure adherence to policies, refine investment approaches to maximize ROI by evaluating activation results and gathering insights, and collaborate with key stakeholders (Sales, Customer Marketing, Growth, Finance) to build relationships and achieve mutual business goals. The position supports the planning cycle by ensuring promotional activities are efficiently scheduled, tracked, and executed according to Diageo’s standards, including preparing and updating the Monitoring & Evaluation Tracker, ensuring compliance with company policies, and overseeing the More for More (M4M) planning process for A&P budget and trade investment. The role ensures all projects comply with Diageo’s Code of Conduct and align with cycle planning goals.

Requirements

Bachelor’s or foreign equivalent degree in business administration or a related field and 5 years of experience working in sales, customer marketing, or trade marketing, including distributor-based businesses.
OR Master’s or foreign equivalent degree in business administration or a related field and 3 years of experience.
2 years of experience in performing sales organization operations, including developing Sales & Operation Plans (S&OP), annual commercial planning, Measurement & Evaluation (M&E) planning, budget management, or performance management.
Experience in working with and interpreting a variety of market conditions and demographic factors to generate insights of customers, and route to market.
Experience in analyzing multiple data sources to generate insights and develop commercial plans.
Experience in presenting commercial plans to internal and external audiences.
Experience in negotiating internally and externally to drive efficiencies and the investment required for the annual commercial plan.
Experience using Microsoft PowerPoint to present to internal and external audiences.
Experience using Excel to perform data analysis, including evaluation activities, budget management, and performance routines.
Experience working in Latin American markets.

Responsibilities

Facilitate and analyze decision-making on the commercial activity calendar and schedule.
Coordinate with and guide Marketing, Commercial, Customer Marketing, and Growth teams to prioritize and execute initiatives that drive growth.
Ensure that investments are optimized and that insights from each activation are applied to improve future campaigns.
Plan and monitor Below-the-Line (BTL) Advertising & Promotion (A&P) budgets.
Responsible for trade investment strategies to drive product performance across Diageo’s portfolio.
Serve as point of contact for various Diageo clients.
Utilize operating budget to ensure strict adherence to budget policies.
Refine investment approach to maximize ROI by evaluating activation results and gathering insights.
Collaborate with key stakeholders, including Sales, Customer Marketing, Growth, and Finance teams to build strong relationships to achieve mutual business goals and allow for consistent alignment on market strategies.
Support the planning cycle by ensuring all promotional activities are efficiently scheduled, tracked, and executed according to Diageo’s standards.
Prepare and update the Monitoring & Evaluation Tracker.
Ensure compliance with company policies.
Oversee the More for More (M4M) planning process for Advertising and Promotion (A&P) budget and trade investment.
Ensure every project complies with Diageo’s Code of Conduct and aligns with cycle planning goals.