Commercial Marketing Manager of Member Experience

Medica•St. Louis, MO

18d•$88,800 - $133,245•Hybrid

About The Position

Medica is a nonprofit health plan serving over a million members across several states, focusing on personalized healthcare experiences and provider partnerships. The Commercial Marketing Manager of Member Experience is a key marketing leader responsible for driving open enrollment awareness, retention, and year-round member engagement for commercial health plans. This role involves planning, developing, and executing integrated marketing campaigns to support open enrollment, adoption, and member satisfaction. The manager will collaborate with product, sales, compliance, marketing operations, and digital teams to ensure marketing initiatives align with business goals and regulatory requirements. The ideal candidate possesses strong strategic thinking and hands-on execution skills across digital and traditional channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
7 years of experience in marketing or related field
2 years of experience in health insurance, healthcare, or a regulated industry
Proven experience designing and executing integrated marketing campaigns
Strong writing, editing, and messaging skills across digital and print formats
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Demonstrated experience collaborating with cross-functional partners
Understanding of compliance considerations related to commercial health plan marketing
Must be legally authorized to work in the United States at the time of application.

Nice To Haves

Experience leading open enrollment or acquisition campaigns in the health insurance industry
Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
Skill in segmentation, personalization, and member journey mapping
Strong analytical skills with experience interpreting marketing data and driving optimization

Responsibilities

Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment.
Develop integrated marketing plans including email, web content, paid media, social, print, and sales enablement materials.
Manage timelines, deliverables, and cross-functional alignment for seamless campaign rollout.
Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction.
Develop personalized and segmented marketing strategies for key member moments (onboarding, benefits reminders, preventive care, renewal).
Monitor and optimize campaign performance to improve engagement and retention outcomes.
Partner with product, sales, compliance, and digital teams to align marketing efforts with product strategy, enrollment goals, and regulatory standards.
Serve as the marketing lead in cross-functional working groups for open enrollment readiness and member experience initiatives.
Manage external agencies, vendors, and creative partners.
Craft and deploy compelling, compliant messaging across multiple channels (email, web, social media, direct mail, SMS, print).
Lead copy development, creative reviews, and content optimization for clarity, accuracy, and brand consistency.
Coordinate with marketing operations and digital teams for landing pages, campaign tracking, and analytics setup.
Track, analyze, and report on campaign performance metrics for acquisition and retention programs.
Use insights to refine strategies, messaging, segmentation, and media mix.
Ensure continuous improvement through A/B testing, user feedback, and channel best practices.