Commercial Marketing Manager of Member Experience

Medica•Minnetonka, MN

13d•Hybrid

About The Position

Medica is a nonprofit health plan serving over a million members across Minnesota, Nebraska, Wisconsin, and Missouri. We focus on delivering personalized healthcare experiences and collaborating with providers to ensure members receive genuine care. Our team values accountability, data-driven decisions, continuous learning, and collaboration. Our mission is to support our members and employees during their most important moments. We aim to foster a community of connected care, where coordinated, quality service is standard and every member feels valued. The Commercial Marketing Manager of Member Experience is a key marketing leader responsible for increasing awareness during open enrollment, driving member retention, and managing year-round member engagement for commercial health plans. This role involves planning, developing, and executing integrated marketing campaigns to support open enrollment, adoption, and ongoing member satisfaction. The manager will work closely with product, sales, compliance, marketing operations, and digital teams to ensure all marketing initiatives align with business objectives and regulatory requirements. The ideal candidate will possess strong strategic thinking and hands-on execution skills across both digital and traditional marketing channels. This role also includes performing other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
Proven experience designing and executing integrated marketing campaigns
Strong writing, editing, and messaging skills across digital and print formats
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Demonstrated experience collaborating with cross-functional partners
Understanding of compliance considerations related to commercial health plan marketing

Nice To Haves

Experience leading open enrollment or acquisition campaigns in the health insurance industry
Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
Skill in segmentation, personalization, and member journey mapping
Strong analytical skills with experience interpreting marketing data and driving optimization

Responsibilities

Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period.
Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials.
Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout.
Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey.
Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal).
Monitor and optimize campaign performance to continually improve engagement and retention outcomes.
Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards.
Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives.
Manage external agencies, vendors, and creative partners as needed.
Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print.
Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency.
Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup.
Track, analyze, and report on campaign performance metrics across acquisition and retention programs.
Use insights to refine strategies, messaging, segmentation, and media mix.
Ensure continuous improvement through A/B testing, user feedback, and channel best practices.