Commercial Manager

Blue Heron Companies•Enterprise, NV

15h

About The Position

The Commercial Manager exists to equip Blue Heron’s Revenue organization with the market intelligence, pricing insight, and analytical direction required to make stronger strategic decisions across product, community planning, positioning, and go-to-market execution. This role transforms fragmented operational and market data into actionable commercial insight. Working at the intersection of Revenue Operations, Land Acquisition, Architecture & Interior Design, Finance, Sales, and Marketing, the Commercial Manager helps Blue Heron understand what buyers want, where demand is shifting, how communities should be positioned, and how pricing strategy should evolve in a dynamic luxury housing market. This is not an operational reporting or CRM administration role. It is a strategic commercial intelligence role responsible for helping leadership make better product, pricing, and market decisions within a relationship-driven, high-touch luxury residential environment.

Requirements

Strong analytical capability across market analysis, pricing strategy, business intelligence, and commercial planning.
Experience synthesizing first-party operational data with third-party market intelligence.
Understanding of pricing models, product positioning, demand forecasting, and buyer segmentation.
Proficiency with business intelligence and visualization tools such as Tableau, PowerBI, Fabric, or similar platforms.
Comfort leveraging AI-assisted analytical tools, large language models, and predictive technologies to accelerate insight development.
Ability to build executive-ready reporting, models, and strategic analyses.
Understands the relationship between product, pricing, buyer psychology, market conditions, and financial outcomes.
Connects insight to commercial action and enterprise decision-making.
Thinks systemically across Revenue, Land, Design, Finance, and Marketing functions.
Maintains awareness of downstream implications when evaluating pricing, positioning, or product strategy decisions.
Operates comfortably in long-cycle, relationship-driven luxury sales environments.
Communicates complex findings clearly, concisely, and persuasively to executive audiences.
Leads through influence, credibility, and analytical rigor rather than positional authority.
Navigates competing priorities and aligns conversations around objective market intelligence.
Builds collaborative relationships across departments while maintaining independent analytical judgment.
Creates clarity in ambiguous or evolving market conditions.
Deep intellectual curiosity combined with disciplined analytical structure.
Calm, thoughtful, and solutions-oriented under pressure.
Highly accountable with strong ownership mentality.
Interested in generating useful action, not simply producing output.
Appreciates Blue Heron’s design-led product philosophy and luxury buyer experience.
Approaches emerging technology and AI as tools for better decision-making, not novelty.

Responsibilities

Evaluating performance across product lines, communities, floorplans, and buyer segments to identify patterns in demand, buyer behavior, and product-market fit.
Monitoring market trends, design preferences, pricing elasticity, and evolving buyer expectations to inform future product and community strategy.
Synthesizing first-party and third-party research into actionable recommendations for product mix, land prioritization, and community planning.
Applying AI-assisted analytical tools, predictive modeling, and emerging intelligence platforms to accelerate insight generation and improve decision quality.
Owning Blue Heron’s pricing intelligence framework across communities, product lines, and inventory releases.
Tracking price-per-square-foot trends, competitive positioning, absorption sensitivity, and demand indicators to guide pricing recommendations.
Developing pricing strategies for new releases, inventory adjustments, and phase launches that balance market realities with margin expectations.
Supporting commercialization of architectural options and upgrades through take-rate analysis, bundling strategy, margin modeling, and buyer positioning.
Defining and articulating the positioning narrative for each community — including target buyer profile, competitive differentiation, and pricing strategy.
Partnering with Land, Finance, and Revenue Leadership to ensure early-stage pricing and go-to-market assumptions align with both demand signals and financial objectives.
Leading the ongoing competitive intelligence program across Blue Heron’s active and target markets.
Monitoring competitor communities, pricing strategy, product offerings, sales velocity, and market positioning.
Supporting regional expansion analysis by evaluating emerging markets, demand indicators, competitive dynamics, and product-market fit.
Integrating MLS data, permit activity, economic indicators, and internal pipeline data into a continuous view of market conditions and Blue Heron’s competitive position.
Delivering executive-level market summaries, strategic briefs, and competitive analyses to Revenue leadership.
Identifying emerging demand gaps and product opportunities ahead of market movement.
Building and maintaining the commercial intelligence layer for the Revenue organization.
Establishing a consistent cadence of executive-ready reporting, including weekly market pulse updates, monthly community scorecards, and quarterly strategic briefs.
Developing scenario models, forecasting analyses, and strategic narratives that support leadership decision-making.
Continuously improving the speed, depth, and quality of insight delivery through evolving BI and AI capabilities.
Ensuring leadership has a trusted, always-current view of market conditions, product performance, and commercial trends without needing to request ad hoc analysis.