Commercial Manager, LEGOLAND Discovery Center Kansas City

LEGOLAND Discovery CentreKansas City, MO
Onsite

About The Position

The Commercial Manager is accountable for leading Retail, Food & Beverage, and Admissions operations to deliver exceptional guest experiences, strong commercial performance, and safe, compliant execution. The role maximizes revenue and profitability through inspirational people leadership, disciplined commercial planning, and a guest-obsessed culture aligned to The LEGO Group’s values.

Requirements

  • Minimum 3 years’ management experience in retail, food & beverage, admissions, or hospitality, ideally within a high-volume attraction or leisure environment.
  • Strong commercial acumen with proven delivery of revenue, margin, and KPI results.
  • Demonstrated ability to lead, inspire, and develop operational teams.
  • Confident communicator with strong collaboration and problem-solving skills.
  • Comfortable working in fast-paced, seasonal, and guest-facing environments.
  • Proficiency with operational systems and Microsoft Office tools.
  • Flexibility to work evenings, weekends, holidays, and peak periods.
  • Ability to meet the physical demands of a multi-department attraction environment with reasonable accommodation.
  • Commitment to the safety, wellbeing, and security of guests and colleagues.

Nice To Haves

  • Occasional local or domestic travel may be required.

Responsibilities

  • Ensure all Retail, Food & Beverage, and Admissions teams consistently deliver world-class, playful, and memorable guest experiences, exceeding KPI, per-cap, transaction value, and mystery visit targets.
  • Role-model LEGO brand behaviors—fun, creativity, inclusivity, and authenticity—while embedding service excellence across the entire guest journey.
  • Lead effective guest recovery and complaint resolution in line with company policies.
  • Deliver revenue, margin, per-cap, and transaction targets across all assigned commercial departments.
  • Execute merchandising, F&B menus, pricing, seasonal, and promotional strategies to optimize peak trading periods.
  • Drive effective upselling in Retail, Food & Beverage, and Admissions while maintaining a guest-first mindset.
  • Use commercial data, forecasts, and reports to identify trends, risks, and opportunities.
  • Recruit, onboard, train, and develop high-performing teams across Retail, Food & Beverage, and Admissions.
  • Build an inclusive, energized, and accountable culture where people feel valued, empowered, and proud of their work.
  • Lead performance management through coaching, feedback, succession planning, and development plans.
  • Act as a visible, hands-on leader and aspirational role model.
  • Oversee inventory, stock control, ordering cycles, waste, and loss prevention across Retail and Food & Beverage to ensure availability, accuracy, and cost control.
  • Ensure Admissions operations are efficient, compliant, and optimized for throughput and guest flow.
  • Maintain excellent results in internal audits, health & safety, food safety, and regulatory compliance.
  • Ensure consistent execution of operating procedures, systems, and supplier lead-time planning.
  • Partner with the General Manager and Senior Leadership Team to plan labor, budgets, and seasonal operational strategies.
  • Lead and serve as Duty Manager as required, responding calmly and decisively to operational challenges.
  • Communicate clearly and consistently, ensuring teams understand goals, priorities, and expectations.
  • Act as a collaborative team player, building strong partnerships across departments, sites, and The LEGO Group, sharing knowledge openly, and working collectively to achieve shared commercial and guest experience goals.

Benefits

  • Flexible hours
  • 30% discount in the retail store
  • Merlin Magic Pass which gives you free admission to LEGOLAND Discovery Centers
  • Competitive 401K
  • Discounts through the Merlin Marketplace Website – on almost anything you buy online
  • FUN working environment
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