Commercial Lead, New Ventures & Monetization

Apple • Culver City, CA

4d

About The Position

Join Apple Music’s Commercial team growth incubator, a small group exploring new ways to grow Apple Music. The role owns the commercial side of the subscriber funnel for listeners who are not yet subscribers: helping them discover the service’s value, inviting them in, and converting that engagement into subscriptions or new forms of revenue. The work includes refining existing approaches and developing new offers, formats, and business models.

The Commercial Lead develops monetization constructs and offer formats for listeners who are not ready for a full subscription, and builds business cases to move ideas from concept through approval and scaled execution. The role owns commercial outcomes for non-subscriber listeners, including opportunity sizing, goal-setting, experiment design, and results readouts. It partners with Product, Marketing, Editorial, Finance, and Data Science, represents the Commercial team with cross-functional leadership, and ensures programs are economically sound and improve the listener experience.

Requirements

• 8+ years of experience in commercial, growth, or business development roles, including meaningful experience in subscription media, digital streaming, or consumer apps.
• Proven ability to take a commercial initiative from concept through business case, cross-functional alignment, launch, and measurement readout.
• Deep expertise in funnel analysis and experiment design, including building funnel models from scratch and distinguishing real results from noise.
• Strong background collaborating with product, marketing, and data science teams on in-app or digital growth programs.
• Demonstrated ability to size market opportunities, set quantitative goals, and be accountable for commercial outcomes rather than activity metrics.
• Ability to communicate complex commercial strategies clearly and concisely to senior audiences in ambiguous, fast-moving environments.
• Bachelor’s degree.

Nice To Haves

• Direct experience with app monetization mechanics, subscription funnel optimization, or channel conversion in a consumer digital product.
• Familiarity with music industry economics, including how streaming rights and licensing structures interact with consumer offer design.
• Experience thinking in business model terms rather than only campaign terms, including designing novel offer formats or revenue constructs.
• Hands-on experience working within or alongside editorial teams, with a listener-first perspective on commercial program design.
• MBA or equivalent advanced degree.

Responsibilities

• Develop new monetization constructs and offer formats for listeners who are not yet ready for a full subscription.
• Build business cases that take ideas from concept through approval and scaled execution.
• Own commercial outcomes for non-subscriber listeners, from opportunity sizing and goal-setting to experiment design and readout.
• Partner with Product, Marketing, Editorial, Finance, and Data Science.
• Represent the Commercial team with cross-functional leadership.
• Ensure launched programs are economically sound and deliver a better listener experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior