Commercial Lead - Sales & Growth

Hometouch

2d•Remote

About The Position

Hometouch is a CQC-regulated live-in care provider specializing in dementia care. We are a growing business with ambitious plans and are looking for a commercially driven leader to help build and scale our sales function. This is not a role for someone to maintain a finished sales machine, but rather to build one from the ground up. The Commercial Lead - Sales & Growth will own commercial performance across Hometouch, sitting at SMT level. This individual will lead the sales team and take ownership of conversion, pipeline performance, partner-generated growth, and the systems and processes required to turn inquiries into successful care placements. It is a hands-on role with clear commercial accountability, offering the opportunity to make a measurable impact on conversion, pipeline, and growth.

Requirements

Strong sales, commercial, or business development experience, ideally within private-pay care, live-in care, domiciliary care, or private healthcare.
A proven track record of hitting targets and improving commercial performance.
Experience managing or coaching sales teams.
Strong consultative selling skills and the ability to build trust in a high-stakes customer environment.
Experience with CRM, pipeline management, and data-led decision making.
Evidence of progression and readiness to take on broader commercial responsibility.
A builder's mindset - comfortable challenging existing processes and making things better.

Responsibilities

Own sales performance, targets, forecasting, and pipeline across Hometouch.
Lead, coach, and develop the sales team, improving conversion, call quality, and follow-up.
Identify and fix opportunities across the customer journey from inquiry to placement.
Work closely with Partnerships to grow referral channels across healthcare, legal, financial, and professional networks.
Own HubSpot reporting and CRM discipline.
Use data to identify opportunities and drive measurable improvements.
Bring greater structure, consistency, and commercial focus to the function.
Report into SMT with clear, numbers-led performance updates.