Commercial Director - West

Celsius • Los Angeles, CA

1d • Onsite

About The Position

The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best-in-class execution throughout the market. The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high-performing teams.

Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related field required.
• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry.
• Multi-unit or regional sales leadership experience.
• Experience leading cross-functional teams.
• Distributor management experience.
• Experience developing high-performing teams.
• Strong understanding of retail execution and field sales operations.
• Field-Based: Role requires presence in assigned markets: WEST REGION OF THE UNITED STATES.
• This is a driving position.
• A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.
• People Management Responsibilities: YES

Responsibilities

• Partner with the Regional VP/GM to develop and execute the region's commercial strategy.
• Translate national initiatives into regional execution plans.
• Lead commercial planning to achieve revenue, volume, profitability, and market share objectives.
• Identify growth opportunities across channels, customers, and distributors.
• Ensure flawless execution of company priorities and annual operating plans.
• Drive accountability for regional business performance.
• Own the region's commercial performance by monitoring and improving: Sales growth, Distribution gains, Velocity, Market share, Promotional effectiveness, Execution KPIs, Customer profitability, Budget adherence.
• Utilize data and insights to identify trends, risks, and opportunities while implementing corrective actions as needed.
• Provide leadership over regional commercial execution by: Driving execution excellence across all markets, Ensuring consistent retail standards, Improving display execution and promotional compliance, Monitoring distributor execution, Leading performance reviews, Establishing operational best practices, Driving continuous process improvement.
• Partner with distributor leadership and key regional customers to: Improve execution quality, Maximize distribution opportunities, Resolve operational challenges, Execute promotional programs, Improve retail visibility, Strengthen strategic partnerships.
• Serve as the commercial leader connecting regional execution with corporate functions, including: Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, Category Management.
• Ensure alignment between regional priorities and enterprise initiatives.
• Manage the regional commercial budget, including: Trade investments, Regional marketing funds, Operational expenses, Headcount planning, Forecasting, Financial reporting.
• Drive disciplined investment decisions that maximize return on investment.
• Support long-term business planning through: Annual Operating Plan (AOP), Quarterly Business Reviews, Market planning, Forecasting, Territory optimization, Resource allocation, Commercial capability development.
• Recommend strategies that improve growth and operational effectiveness.
• Think strategically while executing operationally.
• Lead through influence across cross-functional teams.
• Build strong distributor and customer relationships.
• Develop future leaders.
• Make data-driven decisions.
• Drive accountability.
• Foster a high-performance culture.
• Lead change effectively.
• Continuously improve commercial processes.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services
• This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager