Commercial Director

ITW • Fairmont, MN

7d • $145,000 - $160,000 • Remote

About The Position

The Commercial Director is a senior leadership role accountable for developing and executing a high-impact, enterprise-wide commercial strategy across sales, marketing, and a multi-brand portfolio. This position drives sustainable revenue growth, strengthens market positioning, and enhances brand performance through a unified, data-driven approach. As a key member of the leadership team, this role shapes long-term business direction, ensures cross-functional alignment, and builds a scalable commercial organization capable of delivering consistent, above-market growth across channels and regions.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• Significant experience in senior sales and/or commercial leadership roles.
• Proven track record of developing and executing successful commercial strategies.
• Experience leading multi-brand or multi-channel sales organizations preferred.
• Strong leadership, communication, and stakeholder management skills.
• Demonstrated ability to drive growth, transformation, and organizational effectiveness.
• Requires a minimum of Bachelor's degree and minimum of 6 years of relevant experience.
• Proven sales leadership experience
• Expertise in building and executing sales strategy
• Strong communication and relationship building skills

Responsibilities

• Define and lead the overall commercial strategy, ensuring alignment with business objectives and growth targets.
• Drive integration, optimization, and clear positioning of multiple sales brands and routes to market.
• Partner with Business Unit leadership to develop and execute long-range strategic plans and annual operating plans.
• Identify and pursue new revenue streams, market expansions, and strategic partnerships to increase market share.
• Provide strategic insight and leadership to guide business transformation and competitive positioning.
• Lead Distribution Sales alongside additional sales brands, ensuring consistent and coordinated go-to-market execution.
• Deliver profitable revenue growth across all commercial channels, consistently meeting or exceeding targets.
• Develop differentiated sales strategies by brand while leveraging cross-portfolio synergies.
• Embed an 80/20, value-based sales approach focused on high-impact customers, products, and opportunities.
• Champion a value-proposition-led selling culture that drives premium outcomes and competitive differentiation.
• Oversee forecasting, pipeline management, and sales performance across the organization.
• Partner with Business Unit leadership to ensure full accountability for commercial P&L performance.
• Own and execute the marketing strategy to support revenue growth and commercial priorities.
• Lead brand positioning, messaging, and demand generation across products and markets.
• Oversee integrated marketing campaigns, digital strategy, lead generation, and customer engagement initiatives.
• Ensure strong alignment between sales and marketing to maximize conversion, acquisition, and retention.
• Leverage data, analytics, and customer insights to continuously improve marketing ROI and effectiveness.
• Drive digital transformation of commercial processes, systems, and analytics capabilities to enable insight-led decision-making.
• Build and lead a high-performing, multi-disciplinary commercial team across sales, marketing and tech support.
• Own organizational design, talent acquisition, succession planning, and capability development.
• Coach and develop sales team members to enhance commercial acumen and leadership effectiveness.
• Foster a high-performance culture driven by clear KPIs, accountability, and continuous improvement.
• Establish and maintain executive-level relationships with key customers and distributors.
• Act as the voice of the customer, ensuring decisions are grounded in market and customer insights.
• Partner with Product Management to align product strategy with market demand and growth opportunities.
• Monitor competitive activity, industry trends, and evolving customer needs to inform strategy.
• Own commercial performance reporting, including forecasts, revenue tracking, and marketing effectiveness.
• Deliver clear, data-driven insights and strategic recommendations to senior leadership.
• Implement scalable processes, systems, and governance frameworks to support growth.
• Ensure compliance with company policies and adherence to commercial best practices.

Benefits

• ITW is a Fortune 200 global multi-industrial manufacturing leader. Our seven industry-leading business segments offer career development and learning opportunities in more than 50 countries across the globe.
• We’re committed to investing in our people and supporting their growth through unique and relevant development opportunities at each stage throughout the employee life cycle.
• Our decentralized, entrepreneurial culture empowers you to think and act like a business owner.
• We aspire for everyone to perform to their full potential and value the unique and diverse perspectives, experiences and ideas that make us better together.
• The ITW Business Model gives us the tools to focus on what’s most important, and we’re grounded in our values of Integrity, Simplicity, Trust, Respect and Shared Risk.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior