Commercial Director, Western Europe - Marketing Effectiveness

NielsenIQ

6d•Hybrid

About The Position

Are you commercially minded with a passion for improving marketing performance? We’re looking for a dynamic and visionary leader to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions – enabling clients to strengthen the performance of their media investments through robust analytical tools. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you. Reporting to the Western European Marketing Effectiveness Leader, you’ll play a central role in driving client adoption of NielsenIQ’s solutions, including MMM, Matched Panel Testing, and NIQ’s AI-enabled game-changing new system: Cadence. This includes working closely with commercial teams to identify and nurture opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Media Effectiveness. This is a high-visibility role for someone who thrives on collaboration, influence, and turning opportunities into results.

Requirements

Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
Excellent communication and presentation skills, with the ability to influence senior stakeholders.
Bachelor’s degree required; Master’s degree preferred but not mandatory.
Fluency in English is required, German language a plus.

Nice To Haves

German language a plus.

Responsibilities

Drive Revenue Growth: Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.
Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
Amplify Product Value: Champion our Marketing Effectiveness solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.
Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.