Commerce Specialist

Flywheel Digital•Toronto, ON

2d•Hybrid

About The Position

The Commerce Specialist role offers the unique opportunity to join a program where you build your skillsets in both media and retail capabilities, to ensure a well-rounded Commerce individual to enable career development and acceleration. This role is an excellent opportunity for the analytically minded individual who’s curious, a self-starter, and eager to dig in and understand the opportunity these digital platforms offer. This role will include learning both media and retail, to ensure strong foundations for your career with Flywheel. This develops capabilities in building and executing clients’ Commerce strategy, through understanding the different levers in detail that drive sales and share growth and bringing these levers together. From a media perspective, support Managers in helping our clients reach their retailer media goals through: Campaign Management: Managing keyword / targeting selection, audience curation, campaign development, and optimum bid levels for clients on retail platforms Campaign Reporting: Developing and managing daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns Campaign Performance: Establishing key metric reports, tracking progress and trends, and effectively communicating campaign results and insights From a retail perspective, support our Retail Managers with the following activities: Product Optimization: Building and managing best-in-class Product Pages that drive optimal discoverability, traffic, and conversions Product Merchandising: Planning and executing merchandising strategies that include content enhancements and promotions that accelerate sales for our clients Bringing and developing these two skills sets together will be fundamental in the success of this role. Across a Commerce approach, the following will also be a key part of the role: Consumer Behavior: Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes Business Analytics: Utilizing reporting dashboards and spreadsheets to extract and communicate insights that develop go-forward strategies for our clients Commerce Trends: Monitoring industry news and platform changes, flagging potentially relevant updates for clients to broader Flywheel team to identify implications and recommended action

Requirements

Detail oriented, good project management and organizational skills with the ability to work within tight deadlines
Solution oriented mindset that thrives in ambiguity and figuring out solutions and processes to complex problems
Comfortable in analyzing dashboards and utilizing spreadsheets with mastery of basic excel formulas - pivot tables should be second nature and you can VLOOKUP in your sleep
Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills
Innovative, scrappy, and independent thinker with the ability to use data to influence decisions
Bias for action with a scrappy willingness to roll up your sleeves and go the extra mile to persist and get the job done
Sense of ownership complemented by strong organization and project management skills to meet deadlines
Team player with a genuine desire to contribute to the overall success of the entire team in addition to strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients

Nice To Haves

Experience in digital sales or media, on either the brand, retailer, or agency side, a big plus

Responsibilities

Managing keyword / targeting selection, audience curation, campaign development, and optimum bid levels for clients on retail platforms
Developing and managing daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
Establishing key metric reports, tracking progress and trends, and effectively communicating campaign results and insights
Building and managing best-in-class Product Pages that drive optimal discoverability, traffic, and conversions
Planning and executing merchandising strategies that include content enhancements and promotions that accelerate sales for our clients
Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes
Utilizing reporting dashboards and spreadsheets to extract and communicate insights that develop go-forward strategies for our clients
Monitoring industry news and platform changes, flagging potentially relevant updates for clients to broader Flywheel team to identify implications and recommended action