Commerce Media, Sr Strategist

Tinuiti•New York, NY

1d•Remote

About The Position

A leading digital marketing agency is seeking a Senior Strategist, Commerce Media to provide hands-on support across retail media and DSP campaigns for established consumer brands. This role will step into existing campaign strategies and focus primarily on execution, monitoring, optimization, and performance management across Amazon DSP and Walmart Connect. The ideal candidate is highly hands-on, comfortable working independently, and able to quickly assess campaign performance and make data-driven optimizations with minimal ramp-up.

Requirements

5+ years of experience in commerce media, retail media, paid eCommerce, programmatic media, or a related discipline
Strong hands-on experience managing and optimizing Amazon DSP campaigns
Experience with Walmart Connect / Walmart DSS
Hands-on experience with Pacvue or Skai
Experience supporting CPG, retail, or consumer brands
Strong understanding of campaign optimization, pacing, audience strategy, performance measurement, and ROAS
Ability to analyze performance data and translate insights into actionable campaign changes
Comfortable inheriting existing campaigns and working independently with minimal ramp-up
Strong communication, collaboration, organization, and time-management skills

Nice To Haves

Agency experience preferred; brand-side candidates with direct hands-on retail media execution experience will also be considered

Responsibilities

Build, manage, and optimize Amazon DSP and Walmart Connect/DSS campaigns
Monitor campaign pacing and performance and make mid-flight optimizations across bids, audiences, targeting, and creative
Analyze campaign data and identify opportunities to improve performance and efficiency
Make optimization recommendations based on performance trends, business objectives, and changing priorities
Work within established commerce media strategies while identifying opportunities for improvement
Utilize retail media management platforms such as Pacvue or Skai
Collaborate closely with Commerce Media, Operations, Search, and DSP teams
Support reporting and communicate campaign performance, insights, and recommendations
Partner effectively with internal stakeholders and client-facing teams in a fast-paced agency environment
Manage competing priorities while maintaining strong attention to detail and responsiveness