Commerce Brand Marketing Sr Analyst

PepsiCo•Plano, TX

16d•$80,200 - $134,250•Hybrid

About The Position

Marketers on PepsiCo’s Commerce Marketing team are omni-powered thought leaders navigating both the in-store and online landscape, helping to build iconic brands and working to provide our consumers with a seamless end-to-end experience across various commerce channels & marketing tactics. We’re a diverse, nimble and growth-minded group that works with partners such as Amazon, Target, Kroger, Instacart, DoorDash and more. We’re seeking a PFNA Commerce Brand Marketing Sr. Analyst that will help drive consistent brand strategy & messaging across our commerce channels for a subset of our PFNA brands. This individual will work cross-functionally to develop Omnichannel marketing plans and customer-specific programs necessary to deliver our sales and share targets for the FLNA & Quaker business units.

Requirements

Ability to juggle multiple stakeholders & workstreams at once, while understanding how to prioritize the most important business drivers.
Proactive thinker who can anticipate needs of the business to bring a brand, consumer and customer-centric voice to life in marketing campaigns
Strategic thought leader with strong ability to influence and collaborate across functions
Strong analytical skills with the ability to translate data, financials, consumer, and insights into actionable recommendations
Strong verbal and written communications with ability to persuasively influence others
Personal passion and belief in the need to continue building our brands and capabilities in the digital space

Nice To Haves

Prior knowledge of the PFNA marketing organization and businesses a plus.

Responsibilities

Support Brand Commerce Marketing Manager and/or Brand Commerce Marketing Lead in: Collaborating closely with a subset of PFNA brands to ensure the brands’ product innovations and national marketing strategies are executed across customers, with a focus on Digital Commerce customers
Analyzing Digital Commerce data to ensure our brand teams are up-to-date and aware of their online performance; help the team understand potential growth opportunities
Partnering with Digital Commerce Customer Marketing & Sales teams to develop unique brand marketing programs that will drive incremental volume
Building relationships with PFNA brand media teams, with a focus on collaborating on end-to-end media planning and execution where possible
Understanding consumer insights and help turn insights into added value solutions that convert shoppers into buyers
Support our PFNA Multi-Cultural Brands by: Leading Digital Customer Marketing programming development across all customers for both DSD & Warehouse Multi-cultural brands; liaison closely with both brand & customer teams
Aiding the cross-functional Multi-Cultural team in gaining inclusion in customers’ annual JBP process to ensure our multi-cultural priorities are top-of-mind and included in the customers’ broader growth plans