Cold Email Outreach Specialist

Pavago

8d•Remote

About The Position

At Pavago, one of our clients is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns. This is a hands-on, performance-driven role where you’ll own the entire cold email process—from building targeted prospect lists and writing personalized outreach to managing deliverability, optimizing campaigns, and qualifying inbound responses. Success in this role comes from combining strong copywriting, technical deliverability knowledge, and a data-driven approach to consistently generate qualified pipeline for the sales team. If you’re passionate about outbound prospecting, enjoy experimenting with messaging, and understand what it takes to keep campaigns landing in inboxes—not spam folders—this role is for you.

Requirements

Excellent persuasive and concise writing skills.
Strong analytical mindset with a focus on performance improvement.
Comfortable using outbound automation and deliverability tools.
Organized, proactive, and highly execution-focused.
Strong attention to detail.
Continuously tests, learns, and optimizes campaign performance.
1–2+ years of experience in: Cold Email Outreach, Outbound Lead Generation, Sales Development (SDR), Outbound Marketing
Hands-on experience with: Apollo, Instantly, Lemlist, Smartlead, Woodpecker, Similar outreach platforms
Experience writing cold email campaigns.
Strong Excel or Google Sheets skills.
Excellent written English communication.

Nice To Haves

Experience managing large-scale email deliverability.
Understanding of: DNS, SPF, DKIM, DMARC
Experience supporting B2B SaaS, agencies, or service businesses.
Experience collaborating with SDRs or Account Executives.
Familiarity with outbound automation workflows and CRM integrations.

Responsibilities

Build highly targeted prospect lists using: Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, Similar prospecting platforms
Segment prospects by: Industry, Company size, Job title, Geography, Ideal Customer Profile (ICP)
Verify and clean contact data using: NeverBounce, ZeroBounce, Clearout
Maintain organized prospect databases and outreach lists.
Write personalized cold email copy, subject lines, and calls-to-action.
Build and launch multi-step outbound sequences (4–8 touchpoints).
Personalize messaging using company and prospect research.
Monitor campaign performance daily.
Continuously optimize campaigns based on engagement and reply metrics.
Manage inbox reputation using platforms such as: Instantly, Lemlist, Smartlead, Mailwarm
Monitor: Bounce rates, Spam scores, Sender reputation, Inbox health
Rotate sending domains and inboxes to maximize deliverability.
Identify and resolve deliverability issues before campaign performance declines.
Conduct A/B testing on: Subject lines, Messaging, CTAs, Send times
Track key metrics including: Open rates, Positive reply rates, Bounce rates, Conversion rates
Prepare campaign performance reports and recommend improvements.
Document testing results and optimization history.
Review campaign replies and categorize responses accurately.
Identify qualified prospects and route them to the sales team.
Maintain accurate CRM records using: HubSpot, Salesforce, Zoho CRM, Similar CRM platforms
Ensure outreach data remains organized and up to date.
Ensure campaigns comply with: CAN-SPAM, GDPR, CCPA
Maintain suppression and unsubscribe lists.
Follow outbound email best practices to protect sender reputation.