Coach Development Lead - Digital

Football Association of Ireland•Dublin, OH

7d•Hybrid

About The Position

The Football Association of Ireland (FAI) is committed to modernising and future-proofing football development nationwide. As part of our Football Pathways Plan and Coach Development Framework, we are transforming how coach education is designed, delivered, and evaluated — placing digital learning, innovation, and performance insight at the centre of our approach. The Coach Development Lead- Digital will drive the integration of digital content creation, video and audio capture, learning technologies, and data-led evaluation across all coach development activity. This role ensures coaches have access to accessible, flexible, high-quality development opportunities supported by meaningful performance analysis and digital content. Purpose of the Role This role is responsible for: Designing and producing high-quality digital coach development content Embedding blended and online learning methodologies Developing analytics frameworks to measure coaching impact Manage and develop the FAI Learning Management System Leading digital innovation within FAI Coach Development Using data to enhance programme design, learner experience, and long-term coach progression Supporting the delivery of formal coach development where required from a coach developer perspective The role combines expertise in coach development, adult learning, digital learning design, and performance analysis to ensure FAI Coach Development is modern, scalable, measurable, and future-ready.

Requirements

Experience in coaching environments
Demonstrated experience in digital content creation (video, learning modules, analysis resources)
Experience designing and delivering blended learning programmes
Strong understanding of adult learning methodologies
Experience using performance analysis tools (e.g., Hudl, Wyscout, Veo, or equivalent)
Experience using LMS platforms and digital learning systems
Strong analytical skills and ability to interpret programme data
Excellent facilitation and communication skills

Nice To Haves

UEFA Coaching Qualification
QQI Coach Developer Level 7 (or equivalent)
Experience managing digital learning platforms
Knowledge of instructional design principles
Experience in data analysis and impact measurement
Experience in strategic digital transformation projects

Responsibilities

Lead the design and production of digital learning content including: Video-based learning modules, Tactical and technical analysis breakdowns, Micro-learning resources, Interactive online courses, Webinar and virtual workshop delivery
Develop a structured digital content library aligned to the FAI Coach Development Framework.
Integrate performance analysis tools and match footage into coach development resources.
Oversee the creation of high-quality multimedia materials (video, graphics, learning assets).
Collaborate with communications and media teams to ensure professional production standards.
Ensure accessibility, inclusion, and learner-centred design in all digital content.
Design and implement blended learning models across FAI coach development programmes.
Embed modern adult learning principles, experiential learning, and reflective practice.
Develop scalable e-learning solutions to increase national access.
Introduce innovative learning technologies (LMS optimisation, learning apps, AI-supported feedback tools where appropriate).
Facilitate online communities of practice for coaches nationwide.
Develop and implement a data-driven evaluation framework for coach development programmes.
Establish clear KPIs aligned to: Coach progression, Learning engagement, Behaviour change, On-field impact
Analyse participation data, course feedback, and performance trends.
Use insights to continuously refine programme design and delivery.
Ensure compliance with UEFA Coaching Convention and Sport Ireland quality standards.
Maintain robust digital records and reporting systems.
Support Coach Developers in delivering digital and blended learning.
Develop digital toolkits for tutors and mentors.
Facilitate reflective practice using video review and performance analysis tools.
Ensure the recording and support of video capture at course level.
Lead the development of online mentoring structures.
Support the delivery of FAI Coach Development formal courses where required.
Work with internal and external stakeholders.
Engage with international federations to benchmark best practice in digital coach development.
Build partnerships with educational institutions and learning technology providers.
Represent FAI in national and international coach development forums.