Great CMOs Wanted: Help Business Owners Turn Marketing Into Growth

How to Manage a Small Law Firm•Miami, FL

5d•Remote

About The Position

How To MANAGE a Small Law Firm (HTM) is looking for a great CMO who can help business owners turn marketing into measurable growth. You'll work with a portfolio of small law firms as their marketing leader — while HTM provides the clients, systems and support. You don't have to find clients. You don't have to sell yourself. You don't have to build your own consulting practice. You get to do the CMO work.

Requirements

CMO, Fractional CMO, VP, Head or Director of Marketing experience
Significant experience working directly with business owners or founders
Experience with businesses roughly in the $500K–$25M revenue range
Strong strategic marketing skills and the ability to execute
Comfortable owning marketing budgets and measuring performance
Able to explain marketing metrics in plain English
Strong coaching, communication and relationship-building skills
Must be located in one of the eligible states: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA
Authorized to work in the U.S. without sponsorship

Nice To Haves

Experience as a fractional CMO or consultant is welcome
We're not looking for someone who simply knows marketing. We're looking for someone who knows how to help an owner grow a business through marketing.

Responsibilities

Develop marketing strategy, positioning and growth plans for each firm
Turn strategy into campaigns and initiatives that actually get executed
Own and understand the numbers — leads, CAC, cost per lead, conversion rates and ROI
Coach business owners so they understand what's working, what's not and what to do next
Connect marketing activity to revenue, profitability and business growth
Work directly with owners as their trusted marketing advisor