Clinical & Academic Communications Liaison - Department of Orthopaedics

West Virginia University • West Virginia, WV

1d

About The Position

The Clinical & Academic Communications Liaison bridges clinical outreach, academic communications, and digital content creation to promote clinical excellence, education, and research within the Department of Orthopaedics at West Virginia University. The role is responsible for departmental communications, clinical marketing, and digital content creation, strengthening awareness of orthopaedic services, faculty accomplishments, research initiatives, and residency and education programs while ensuring brand compliance, accuracy, and HIPAA-aligned practices.

Requirements

• Bachelor’s degree in Communications, Marketing, Graphic Design, or a related field.
• At least two years of experience in marketing, communications, or digital content creation; an equivalent combination of related education and/or experience will be considered.
• Exceptional creative, professional, and technical writing skills tailored for clinical, academic, and digital audiences.
• Efficiency with Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat.
• Efficiency with Microsoft Office 365, including Word, Excel, PowerPoint, and Outlook.
• Knowledge of content strategy, digital storytelling, and editorial best practices for academic healthcare settings.
• Knowledge of SEO/SEM and content optimization.
• Time management and prioritization skills, including the ability to meet multiple deadlines and manage concurrent projects in a fast-paced academic environment.
• Strong understanding of visual communication, print production, and digital asset management workflows.
• Ability to learn and integrate new digital tools and platforms quickly.
• Skill in data-driven decision-making and interpreting engagement analytics to improve communication strategies.
• Results-oriented, creative, and solution-focused, with a collaborative, problem-solving approach.
• Excellent attention to detail and quality control, ensuring accuracy in clinical and academic communications.
• Effective and confident written and verbal communication skills.
• Commitment to brand integrity, accessibility, and HIPAA compliance in all content and communications.
• Demonstrated ability to uphold confidentiality and maintain professionalism when handling sensitive departmental information.
• All qualifications must be met by the time of employment.

Nice To Haves

• Direct experience in healthcare or academic communications.
• Experience in a healthcare or academic setting.

Responsibilities

• Develop and distribute department newsletters, announcements, and timely updates for faculty, residents, staff, and alumni.
• Support the design and communication of faculty clinical, teaching, and operating room schedules to ensure alignment across departmental and divisional operations.
• Liaise with WVU Medicine Marketing/Branding to ensure message alignment, brand consistency, and approvals.
• Coordinate internal communications related to schedules, academic calendars, and departmental initiatives.
• Plan, write, design, and publish content across social media, digital channels, and digital signage.
• Standardize and support research presentation, poster, and figure development through templates and layout guidance.
• Assist in building scientific presentations and PowerPoint decks for grand rounds, conferences, and CME events.
• Support abstracts, research highlights, and visual summaries in partnership with faculty, fellows, residents, and research staff.
• Develop patient-friendly educational materials.
• Help manage online reputation and provider visibility in coordination with institutional teams.
• Support communications and content for departmental events.
• Track engagement metrics and prepare summary reports.

Benefits

• 37.5-hour work week.
• 13 paid holidays per year.
• 24 annual leave (vacation) days per year.
• 18 sick days per year, including leave for illness, caring for sick family, and scheduled medical appointments.
• Health insurance and other benefits.
• 401(a) retirement savings with a 6% employee contribution match.
• Eligibility to continue health insurance in retirement and other retiree perks.
• Wellness programs.

What This Job Offers

• Job Type: Full-time