Client Strategy Lead

Linqia•New York, NY

11d•Hybrid

About The Position

Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing. We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you’ll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment. The responsibility of the Client Strategy Lead is to act as a trusted strategic advisor to Linqia’s biggest customers, helping brands grow and become more sophisticated in their influencer marketing efforts.

Requirements

5+ years experience in a consultant and/or strategy role at a US-based consulting firm or agency
Stellar presentation skills (in person and virtually), with experience traveling for work
Experience running/playing a leading role in client strategy workshops, including designing and facilitating interactive exercises
Strong interpersonal and collaborative skills, allowing you you to guide cross-functional teams and ensure delivery against timelines
Ability to create presentation decks from templates (we work in Canva)
Strong interest in the influencer/creator/social media space is crucial

Nice To Haves

Experience in the influencer/creator/social media space is preferred, but not required

Responsibilities

Lead strategy for 1-2 of Linqia’s biggest accounts.
Act as a trusted advisor on all things influencer marketing, deepening Linqia’s relationship with these clients and growing these accounts.
Run client workshops, aka Linqia Lookouts, digging into past performance, bringing inspiration from across the industry, and planning for the future.
Schedule, design, prepare for, and lead in-person or virtual client strategy workshops in the tristate area or elsewhere in the US.
Give feedback to cross-functional partners (e.g. creative strategists, creative coordinators, strategic accounts managers, media and measurement strategists, talent partners) on their workshop inputs.
Finalize workshop decks, in partnership with a dedicated presentation designer.
Collect, interpret, and apply external and internal feedback on Linqia Lookout sessions.
Oversee ongoing competitive monitoring and relevant trendspotting.
Deliver monthly client newsletters, surfacing influencer campaign performance data, industry trends, and competitive activity.
Interpret briefs, RFPs, and conversations with brand marketers to accurately diagnose their influencer marketing needs.
Design brand-specific strategic approaches to annual influencer marketing plans, including allocating budgets, devising channel strategies, and creating account-level learning agendas.
Brief internal teams (e.g., creative, talent, media and measurement) on their inputs for new business proposals.
Structure proposal decks (in Canva), utilizing Linqia templates and design resources as needed.
Present new business pitches to potential clients, virtually or in-person (alongside Sales, Creative, and other cross-functional partners, as needed).