Client Services Account Manager – NetLine

Informa Group Plc. • Newton, MA

1d • $70,000 - $80,000 • Hybrid

About The Position

NetLine, a division of Informa TechTarget, is looking for an experienced, high-energy Client Services Account Manager to champion our clients’ lead generation goals. In this role, you won't just manage accounts. You will act as an indispensable, trusted extension of our clients' internal marketing teams. If you thrive in a fast-paced environment juggling a diverse portfolio of B2B accounts, possess proven hands-on client success management experience, and obsess over turning campaign data into measurable client growth, this role is built for you.

Requirements

• 3–5 years of demonstrated success directly managing B2B client accounts, digital marketing campaigns, or lead generation programs within an agency, martech, or media environment.
• Proven ability to balance a diverse, high-volume account portfolio under tight deadlines while keeping details airtight and service levels high.
• Strong, working knowledge of B2B marketing funnels, demand generation, content syndication, and digital performance metrics (CPL, CTR, conversion rates).
• Comfortable interpreting raw campaign data into clear narratives, client-facing decks, and actionable optimization strategies.
• Exceptional verbal, written, and presentation skills; experienced in running high-stakes client strategy calls and navigating executive stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced proficiency in Microsoft Excel/PowerPoint and familiarity with CRM tools, martech stacks, and digital advertising platforms.

Responsibilities

• Serve as the primary strategic advisor and day-to-day partner for client accounts.
• Cultivate trust, understand overarching business KPIs, and ensure NetLine’s B2B lead generation solutions consistently align with their pipeline goals.
• Oversee the end-to-end execution of high-profile lead generation programs across a dynamic client roster.
• Maintain rigorous project schedules, ensure timely asset delivery, and coordinate operational workflows smoothly.
• Deep-dive into campaign performance using internal platform metrics.
• Deliver actionable insights, lead periodic strategy reviews, and proactively propose campaign pivots to boost lead quality, volume, and conversion rates.
• Utilize the NetLine Portal to set up, track, and monitor campaign performance daily, ensuring all pacing and quality parameters match client service-level agreements.
• Identify expansion, up-sell, and cross-sell opportunities organically through performance wins.
• Partner with sales operations to facilitate renewals and protect long-term account health.
• Partner internally with audience development, operations, and product teams to troubleshoot challenges, advocate for client feature needs, and ensure company resources align with client deliverables.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Flexible PTO
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level