Client Marketing Group Senior Manager

Truist•Atlanta, GA

10d•Onsite

About The Position

Serve as the primary Marketing leader to the business and Executive Leadership team for LOB or Segment and work across Marketing to develop marketing plans and tactics that achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with business partners to develop strategies while managing internal and external marketing partners to develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Ten years of related experience or an equivalent combination of education and experience, managing teams
Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
Sound and comprehensive understanding of business and organizational strategies and processes
Significant budget management experience
Deep understanding of clients using research and analytics to ensure marketing success
Ability to lead large projects of significant complexity and notable risk exposure
Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Team leadership experience
Strong presentation skills and communication skills

Nice To Haves

MBA or Master’s degree in related field
Fifteen years of experience or an equivalent combination of education and work experience
Series 6, 7, 24 license

Responsibilities

Develop marketing strategies to support business objectives and utilizing all marketing channels including digital.
Focus on long-term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities.
Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.
Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services.
Develop policies and plans and Identify and resolves technical, operational, risk management, business, and organizational challenges.
Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results.
Provide leadership to managers and/or professional-level contributors and/or large-scale programs.