City Manager, Austin U.S.

WeRoad•Austin, TX

4d•$85,000 - $105,000•Remote

About The Position

WeRoad is seeking a City Manager for its first US city, Austin. This is a community-led growth role where you will be the face of WeRoad in Austin, responsible for building the city into a self-sustaining community and serving as a blueprint for future expansion. The role involves hands-on community engagement, event management, guerrilla marketing, supporting Group Leaders, sourcing and prioritizing opportunities, and measuring the impact of all activities.

Requirements

3+ years of experience in field marketing, community building, brand activation, events, or local growth, preferably for a consumer brand, hospitality concept, or experience-led startup.
A deep understanding of or the ability to quickly learn the Austin community, scenes, venues, and people.
High degree of self-direction and ability to structure one's own work week without daily oversight.
Comfort with quantitative analysis, including building cost-per-lead cases and making data-driven decisions.
A blend of hustle and good taste, capable of executing scrappy, on-brand guerrilla marketing moments.
A genuine passion for community building and helping people connect in real life.
Excitement about WeRoad's mission and product.
Authorized to work in the US.
Ability to work evenings and weekends as needed.

Nice To Haves

Existing relationships with Austin community organizers, venues, or creators.
Experience launching a local initiative from the ground up.
Background in travel, fitness, or membership/community-based businesses.

Responsibilities

Source venues, partners, and moments for field events and activations, and manage them end-to-end (logistics, staffing, follow-up).
Plan and execute low-cost, high-attention guerrilla marketing moments that align with WeRoad's brand voice.
Build and maintain authentic relationships with local Austin communities (e.g., run clubs, cycling groups, gyms, coworking spaces, professional networks) to create recurring WeRoad touchpoints and attract travelers.
Provide on-the-ground support for Group Leaders in Austin, assisting them in activating their networks, hosting meetups, and generating local word-of-mouth.
Continuously scout, evaluate, and prioritize opportunities (events, partnerships, sponsorships, out-of-home placements) based on expected return, using data to justify decisions.
Track all activities against key metrics such as attendance, leads generated, and downstream passengers (PAX), flagging any unmeasurable activities before investment.