City Launch Manager, U.S.

WeRoad • Austin, TX

2d • Remote

About The Position

We are seeking a City Launch Manager to be our on-the-ground representative in the U.S. This role is responsible for launching new cities, building a vibrant WeRoad community in each, and developing the playbook for future city launches. You will be responsible for field events, guerrilla marketing, community relationships, supporting Group Leaders, sourcing and prioritizing opportunities, and measuring the impact of all activities.

Requirements

• 3+ years in field marketing, community building, brand activation, events, or local growth — ideally for a consumer brand, hospitality concept, or experience-led startup.
• An instinct for new cities: drop you into an unfamiliar metro and you map its scenes, venues, and people within weeks.
• Self-direction. You operate without daily oversight and bring structure to your own week.
• Comfort with numbers — you can build a simple cost-per-lead case and kill your own ideas when the math doesn't work.
• Hustle and taste in equal measure: you can pull off a scrappy guerrilla moment and have it feel on-brand, not gimmicky.
• A community person at heart - you love helping people connect in real life and are genuinely excited about WeRoad mission and product
• Authorized to work in the US; able to work evenings and weekends when the city is out.

Nice To Haves

• Existing relationships with community organizers, venues, or creators in major US metros.
• Experience launching something local from zero.
• Background in travel, fitness, or membership/community businesses.

Responsibilities

• Field events & activations: source venues, partners, and moments worth showing up for, and run them end to end (logistics, staffing, follow-up).
• Guerrilla marketing: plan and execute low-cost, high-attention guerrilla moments that fit WeRoad's culturally relevant voice.
• Community relationships: build real, two-way relationships with the communities in each launch city — run clubs, cycling and yoga groups, gyms, coworking spaces, alumni and young-professional networks — and turn them into recurring WeRoad touchpoints.
• Group Leader support on the ground: be the local glue for the Group Leaders in each market — help them activate their personal networks, host meetups, and turn their trips into local word of mouth.
• Opportunity sourcing & prioritization: continuously scout opportunities (events, partnerships, sponsorships, out-of-home placements), size them, and prioritize ruthlessly against expected return. You decide what's worth our time and money in each city, and you defend the call with data.
• Measurement: track every activity against attendance, leads generated, and downstream PAX. If you can't measure it, you flag it before we spend.

Benefits

• 401(k) with employer matching
• Health & Dental insurance
• $1,400/year travel discount in our WeRoad trips!
• Trust-based holidays – Performance over hours. We recommend 4 weeks per year.
• New parent support – $3,600/year gross for 3 years after birth or adoption (prorated if your child is under 3 when you join).
• Performance-based bonus – Discretionary, based on your results and company performance.
• Extra benefits – $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed