Cisco Alliance Manager

DiversifiedDallas, TX
Remote

About The Position

The role of the Diversified Cisco Alliance Manager (DCAM) is focused on driving strategic growth and partnership initiatives within the Cisco Alliance ecosystem and portfolio. It is the DCAM’s primary responsibility to develop and foster collaborative relationships with Cisco and its partners, maximize Cisco incentives, conduct pipeline-generating activities, promote sales motions to expedite the sales cycle, and lead account mapping sessions between sales teams. These responsibilities are to be performed to foster growth within the workplace collaboration and media business lines. The DCAM will work in tandem with the Cisco Partner teams to develop successful customer-facing material and events to drive awareness, increase overall sales, and contribute to the overall success of the business.

Requirements

  • 10+ years of related Cisco partner sales or technical experience required
  • Cisco Partner Alliance and Ecosystem expertise
  • PXP, CCW, Self-Service & Digital Partner Tools, MDF, MoU, Program Incentives and Specializations, Co-Sell, and Deal Registrations
  • Experience working with members of the Cisco sales field, Partner Admin Network, and OEM sales partners
  • Strong, collaborative leadership skills; ability to work independently as well as in a team environment; proactive, driven and positive work attitude; excellent follow-up skills, with a focus on task completion; excellent organizational and time management skills
  • Ability to participate in and facilitate group meetings to motivate and educate to produce results
  • Demonstrated experience establishing and expanding executive-level relationships with partners
  • Excellent communication & presentation skills with a high degree of comfort at all levels of an Organization
  • Inclusive and collaborative – driving teamwork and cross-team alignment
  • Experience with cloud technology platforms and solutions with a 200-300 level of technical proficiency.

Nice To Haves

  • Preference for video, voice, communication, collaboration & AV, and demonstrated ability to scale through partner sales in a partner-led or partner co-sell motion
  • Direct experience with collaboration voice/video/network/meeting experience solutions is strongly preferred

Responsibilities

  • Serve as the primary manager liaison between Diversified and Cisco across global and regional teams
  • Establish multi-level relationships across Cisco (field sales, specialist teams, partner org, executives)
  • Align Cisco partnership to Diversified’s global business plan, revenue targets, and growth motions
  • Drive executive-level governance, cadence, and accountability frameworks
  • Own and operationalize the Cisco growth plan across all regions
  • Build and execute joint business plans with Cisco
  • Translate strategy into regional execution plans and KPIs
  • Align to the 4 growth levers: Standardize what we sell, Industrialize how we sell, Monetize lifecycle (LAER), Expand through product solution adjacencies
  • Ensure alignment to: Revenue targets, Services attach and lifecycle revenue, Pipeline coverage and conversion metrics
  • Lead formal co-sell motion with Cisco across geographies
  • Enforce AE-to-CAM alignment and structured account mapping cadence
  • Drive: Top 50 strategic account plans, Whitespace account campaigns, Expansion within installed base
  • Ensure: Cisco is treated as a sales force multiplier (not just a supplier), High participation from Cisco sellers in active deals
  • Transform Cisco selling into a repeatable system
  • Enforce: ≥ 90% deal registration early in cycle, ≥ 3.5x pipeline coverage, Trigger-based plays (refresh, RTO, M&A, policy shifts)
  • Build: Structured pipeline governance, Regional consistency in deal execution, Factory rollout models for enterprise programs
  • Define and drive adoption of: Standardized Cisco solution bundles, Repeatable “room + platform” offers
  • Align Sales, Engineering, and Delivery on: Pre-configured BOMs, Pricing models, Deployment playbooks
  • Ensure: Reduced sales cycle time, Predictable margins, Scalable delivery
  • Drive transformation from hardware sales → recurring lifecycle revenue
  • Enforce: Services attach rates (target ~90%+), Rooms under management (target ~70%+), Renewal and adoption tracking
  • Establish lifecycle model: Land → Adopt → Expand → Renew
  • Build partnerships across: Managed services, Customer success, Renewals teams
  • Define and operationalize selling motions inside Cisco footprint
  • Track: Architectures per account, Multi-offer penetration
  • Enable Diversified sales teams to: Position full Cisco ecosystem, Sell bundles vs. individual SKUs, Drive lifecycle and adjacency conversations
  • Deliver: Playbooks, Campaigns, Training programs
  • Co-own joint GTM with Cisco marketing
  • Optimize: MDF utilization, Pipeline generation ROI
  • Maximize Cisco: Rebates, Incentives, Specializations
  • Align internal teams on: Pricing strategy, Quoting efficiency, Procurement alignment
  • Establish a single source of truth for Cisco performance
  • Drive KPI tracking across: Revenue & pipeline, Attach rates, Lifecycle revenue, Co-sell engagement, Deal registration
  • Lead: QBRs with Cisco, Internal executive reviews
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