Chief Revenue Officer

Theisen's Home-Farm-Auto•Dubuque, IA

18h•Onsite

About The Position

Theisen's is seeking a Chief Revenue Officer to serve as the operational leader who connects strategy to execution across the organization. Initially, this role will directly lead Marketing and Merchandising while partnering closely with leaders across Operations, Finance, Distribution, IT, and People. As the organization's EOS Integrator, the CRO will help coordinate priorities, align teams, and ensure the company's most important initiatives move from idea to execution with clarity and accountability. This role is ideal for a leader who thrives on creating order from complexity. While many organizations have mature operating systems and long-established processes, Theisen's is actively building the next generation of how we work. The successful candidate will help strengthen and standardize key business processes, improve cross-functional coordination, and drive consistent execution across the company while preserving the entrepreneurial spirit that has fueled our growth. The opportunity is not simply to manage existing functions. It is to help design and reinforce the operating framework that allows a growing retail organization to scale effectively, make better decisions, and execute with greater consistency across every location and team.

Requirements

10+ years of progressive leadership experience across sales, marketing, and/or merchandising, ideally with direct P&L ownership.
A demonstrated track record of building or substantially improving systems, processes, or data infrastructure inside a growing organization — not only operating within ones that were already mature.
A track record of developing the leaders around you, not just directing their output.
Comfort operating in ambiguity, with the judgment to bring structure to it rather than waiting for someone else to define it.
The ability to be genuinely present in day-to-day operations while still thinking and executing at a strategic level.
Strong data fluency, including the willingness to help build better data capability rather than requiring it to already be in place.
Positive, confident, and energetic leader who is willing to share successes.
Passion with the ability to create excitement within the organization.
Ability to define and execute operational performance standards.
Distinguish the fine point between when to be the leader and when to stay out of the way and deliver on their commitment.
Possess a collaborative style that will lead the organization toward unity and participation.
Ability to develop and work within a team framework along with a proven ability to develop and motivate people.
Broad vision and excellent verbal and written communication skills.
Ability to lead inspirationally and roll up one’s sleeves in a hands-on fashion when required.
Boardroom experience and comfort.
Genuine passion for retail with a strong appreciation of the farm and fleet retail industry and the customers they serve.
Ability to engage creativity and foster innovation.
Outstanding communication skills – written, one-on-one and presentation.
Impeccable integrity and the ability to set a tone for the continual development of the organization.
Proficient in merchandising, marketing and store planning software, power point, excel, word, teams, and outlook.

Nice To Haves

Experience operating within EOS (Entrepreneurial Operating System), particularly experience serving as an Integrator.
Experience in a family-owned or founder-led business.
Experience in retail, farm/home/auto, or adjacent multi-category retail environments.

Responsibilities

Revenue strategy and performance across all channels, in direct partnership with the CEO and executive team.
Direct leadership of Marketing, and Merchandising — unifying planning, budgeting, and go-to-market execution under one coordinated growth strategy, with full P&L accountability.
Partner with functional leaders to strengthen and standardize key business processes across the organization.
Ensure established operating procedures, planning disciplines, and accountability systems are consistently followed.
Identify gaps, inefficiencies, and areas of duplication, then lead efforts to simplify and improve how work gets done.
Facilitate alignment between departments to reduce silos and create shared ownership of company priorities.
Lead the EOS operating rhythm, ensuring Rocks, scorecards, meetings, and priorities translate into measurable results.
Build a culture of disciplined execution where expectations are clear, commitments are honored, and progress is visible.
Create greater consistency in how teams plan, communicate, execute, and measure success.