Chief Revenue Officer

EVOLVING SOLUTIONS INCMedina, MN
Hybrid

About The Position

Evolving Solutions is a leading technology solutions provider that helps clients modernize and automate their mission-critical applications and infrastructure to support business transformation. Our business is client-centric consulting and delivery of technical solutions to enable modern operations in a hybrid cloud world. We are seeking a transformational Chief Revenue Officer (CRO) to serve as the senior-most revenue leader in the organization. The ideal candidate is a seasoned revenue executive who has built and led high-performing revenue organizations spanning sales, marketing, and partner functions within a solution provider, value-added reseller (VAR), technology channel partner, managed service provider (MSP), or systems integrator environment. You bring operational rigor, a builder's mentality, and a bold revenue vision; someone who can both architect the strategy and execute it with discipline. The CRO will have full ownership of revenue across Sales, Marketing, & Vendor/Partner Relationships, directly driving profitable growth while elevating the client experience across the full customer lifecycle.

Requirements

  • Bachelor's degree (BA/BS) required in Business Administration, Sales, Marketing, IT, or a closely related field.
  • 15+ years of progressive revenue leadership experience, with a significant portion spent in a solution provider, Value-Added Reseller (VAR), technology channel partner, managed service provider (MSP), or systems integrator environment.
  • Demonstrated experience operating at the VP, SVP, or C-suite revenue level with direct P&L ownership or significant revenue responsibility.
  • Deep familiarity with the technology channel ecosystem, including vendor/manufacturer partner programs (e.g., Cisco, IBM, Palo Alto, HPE, Nutanix, Elisity, Crowdstrike, AWS, Dynatrace, or similar).
  • Proven track record of driving revenue growth in a VAR/channel environment through a combination of new business development and account expansion.
  • Experience leading or directly overseeing marketing and demand generation functions, with measurable pipeline contribution and ROI.
  • Experience partnering with technical practice leaders to shape and sell service offerings, solution portfolios, and pricing in a channel environment.
  • Experience managing large vendor and partner programs, including executive vendor relationships, MDF planning, and co sell motions.

Responsibilities

  • Develop and own a multi-year, enterprise-wide revenue strategy aligned to the company's growth ambitions, market position, and vendor ecosystem strengths.
  • Define and communicate a bold, future-focused revenue vision that differentiates the company in a competitive VAR/channel landscape.
  • Identify and pursue new revenue streams, including emerging technology practices, solution-based selling models, and geographic or vertical market expansion.
  • Serve as a key member of the executive leadership team, partnering with the President, CFO, CTO and Head of People & Culture to align revenue strategy with overall business objectives.
  • Lead annual and long-range revenue planning processes, including forecasting, pipeline development, and go-to-market strategy across all business lines.
  • Monitor competitive intelligence, technology market trends, and partner ecosystem dynamics to continuously refine go-to-market positioning.
  • Champion a solutions and outcomes-based selling philosophy that expands deal size, increases recurring revenue, and deepens client relationships.
  • Optimize and scale the GTM infrastructure, including CRM systems, sales processes, pipeline cadences, reporting dashboards, and KPI frameworks, to enable data-driven decision-making at all levels.
  • Drive cross-functional alignment between sales, marketing, services delivery, and finance to improve the overall client journey.
  • Partner with CFO and Head of People and Culture on compensation plans that help attract, motivate, and retain top talent while maintaining fiscal responsibility.
  • Partner with FP&A on delivering accurate and timely revenue forecasting to executive leadership and shareholder, with clear commentary on pipeline health, risks, and upside scenarios.
  • Oversee vendor/manufacturer relationship management and partner program in partnership with Partner Success Manager.
  • Lead, coach, and develop the sales directors, networking and security director, and services team lead, empowering them to build and scale high-performing teams.
  • Partner with marketing to drive new logo acquisition strategy through targeted market campaigns, outbound prospecting programs, and strategic partnerships.
  • Serve as executive sponsor on large, complex, and/or strategic pursuits, providing C-suite client engagement and deal guidance as needed.
  • Recruit, develop, and retain elite talent; cultivate a culture of accountability, continuous improvement, and performance excellence.
  • Set the expectation for a disciplined sales management cadence, with the directors owning execution of pipeline reviews, forecast calls, account planning, and QBRs.
  • Partner with the sales directors to evolve team capabilities toward consultative selling that ties client business outcomes to solution value.
  • Establish the strategic account planning framework; partner with the sales directors on plans for top clients and target prospects, ensuring enterprise-wide penetration and revenue expansion.
  • Understand and have a vested interest in the company’s brand, demand generation, content, events, and digital strategy in partnership with the Director of Marketing.
  • Align marketing investment to revenue outcomes, with clear pipeline contribution metrics and measurable ROI reporting.
  • Drive an integrated account-based motion that aligns marketing and sales around target accounts and strategic pursuits.
  • Team with the CTO and other leaders to set the partner strategy across strategic OEMs, including tiering, certification investments, and joint go to market planning.
  • Govern executive relationships with key vendors and optimize use of partner programs, MDF, and co-sell motions.
  • Partner with the Partner Success Manager and practice leadership to translate vendor roadmaps into enablement and offer priorities.
  • Own overall client retention and satisfaction metrics, ensuring the company consistently delivers exceptional value throughout the customer lifecycle.
  • Partner with the services organization to ensure seamless delivery, client onboarding, and ongoing support experiences that differentiate the company and reinforce client loyalty.
  • Partner with the Services Delivery Team Lead to ensure the post-sale experience reinforces retention, and expansion.
  • Drive the renewal motion and expansion playbooks with clear ownership, forecasting, and executive escalation paths.
  • Monitor NPS, CSAT, and churn signals; convert client feedback into enablement, offer, and portfolio priorities.
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