Chief Operating & Marketing Officer

IBMC

13d

About The Position

IBMC is assisting our Client in hiring a hands-on COO / CMO to take ownership of a growing ecosystem of financial media platforms, industry publications, and lead-generation channels focused on the trading and investing industry. Through their media properties, review platforms, and performance marketing channels, our client connect financial companies such as brokers, prop trading firms, trading platforms, and fintech companies with global audiences of traders and investors. Their mission is to build one of the leading global media ecosystems in the trading industry, combining trusted financial content, data-driven media platforms, and high-performing user acquisition channels. We are seeking an experienced Chief Operating & Marketing Officer (COO/CMO) who can take operational ownership of the Group ecosystem and help scale the business into a leading global financial media network. This role combines strategic leadership with hands-on execution, covering: operations marketing media platform growth partnerships monetization team leadership You will work closely with the CSO to scale the business, expand the platform ecosystem, and drive sustainable revenue growth.

Requirements

5+ years experience in digital media, marketing, fintech, or lead-generation businesses
Experience scaling media platforms, affiliate businesses, or content-driven growth companies
Proven track record of growing traffic and monetization
Strong understanding of SEO, content marketing, and digital growth strategies
Experience with affiliate marketing and performance marketing models
Strong operational leadership skills
Experience managing cross-functional teams
Strong analytical and data-driven mindset

Nice To Haves

Candidates with experience in industries such as: fintech trading platforms affiliate media digital publishing financial services marketing are particularly encouraged to apply.

Responsibilities

Work closely with the CSO to define and execute the long-term growth strategy of FinMedia Group
Identify opportunities to expand the company’s media platform ecosystem
Develop monetization strategies across media, affiliate partnerships, and advertising
Lead the growth strategy for all FinMedia media platforms
Develop scalable user acquisition strategies, including: SEO content marketing social media distribution email marketing performance marketing
Optimize the traffic → lead → conversion funnel
Oversee the day-to-day operations of FinMedia Group
Build and manage internal processes to scale efficiently
Coordinate between content teams, marketing teams, development teams, and partners
Implement performance metrics and reporting systems
Develop and manage monetization strategies including: affiliate partnerships advertising campaigns sponsored content industry partnerships
Build strong relationships with financial industry partners
Work with product and development teams to improve media platforms
Identify opportunities to launch new industry platforms or verticals
Improve conversion optimization and platform user experience
Recruit and manage marketing, content, and growth teams
Build a performance-driven culture focused on measurable growth
Establish KPIs and performance tracking systems