Chief Marketing Officer

The Ward Law Group, PL • Miami Lakes, FL

2d • Onsite

About The Position

The Ward Law Group is seeking a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas. The firm is scaling from $100M to $250M+ and is recognized as a Best Place to Work. This role will lead the marketing strategy, oversee a team of 15-25+, execute full-funnel marketing, build brand and storytelling, manage marketing performance and analytics, leverage technology, align with other departments, manage multi-state and cultural expansion, oversee budget and vendors, and collaborate with the Executive Leadership Team.

Requirements

• 10+ years in marketing leadership roles (CMO, SVP, VP)
• Managed teams of 7+ direct reports, with team sizes of 20+
• Experience in bilingual/bicultural markets strongly preferred
• Bachelor’s in Marketing, Business, or Communications (MBA a plus)
• Experience in legal, healthcare, insurance, or regulated industry preferred
• Fluent in marketing stack: Salesforce, CallRail, Google Ads, Meta, TikTok, LSA, YouTube, SEMrush, etc.
• Must be willing to work on-site in Miami, with travel to NY and TX offices as needed
• Proven Experience in Scaling Brand & Revenue: Demonstrated success scaling marketing efforts in high-growth service-based companies from $50M to $250M+.
• Experience overseeing marketing budgets of $10M+ and delivering measurable ROI through integrated campaigns.
• Familiar with scaling both B2C and B2B campaigns nationally, ideally across regulated or professional services industries.
• Prior leadership in a high-growth company with at least 30% YoY growth.
• Multi-Channel Mastery: Deep expertise in full-funnel marketing: digital (SEO, Google Ads, Meta Platform, social, video), traditional (TV, radio, billboards), PR, and influencer/brand ambassador strategy.
• Experience integrating performance marketing (CPL/CPA-based campaigns) with brand storytelling to drive both lead volume and trust.
• Experience in multi-office, multi-state campaigns including bilingual (English/Spanish) markets.
• Strategic Vision & Thought Leadership: A strategic thinker capable of building a national brand and aligning marketing objectives with the firm’s mission of reaching underserved communities.
• Experience developing marketing flywheels that compound results and improve over time.
• Can lead transformation initiatives, integrate new platforms (e.g., CRM, marketing automation), and use AI/automation to scale outreach.
• Operational Marketing Excellence: Built and led high-performing in-house marketing teams of 15+ people, with a track record of hiring and developing specialists and managers.
• Experience setting KPIs and implementing data dashboards to monitor lead generation, case acquisition, client journey, and brand lift.
• Skilled in budget planning, vendor management, media buying negotiations, and ROI optimization.
• Cultural & Mission Alignment: Lives and leads by faith-based values such as service, accountability, loyalty, empathy, and transformation.
• Understands the power of storytelling, especially for immigrant, minority, or underserved communities, and builds campaigns that reflect authenticity.
• Demonstrates humility, servant leadership, and an ability to foster team-wide trust and growth.
• Team Leadership & People Development: At least 10 years in senior marketing leadership, including VP or CMO titles.
• Managed teams of 7+ direct reports and organizations with 30+ cross-functional marketing and sales professionals.
• Track record of coaching, mentoring, and growing talent internally—not just hiring externally.
• Data-Driven: Combines analytical rigor with emotional intelligence—knows how to turn data into insight and insight into mission-aligned action.
• Proficient in Salesforce, Google Analytics, attribution modeling, call tracking tools (e.g., CallRail), and brand sentiment tools.
• Can build and present reports that clearly articulate what’s working, what’s not, and how to optimize without losing sight of the people.
• Hands-On with a Builder’s Mentality: Comfortable rolling up their sleeves to fix gaps in campaigns, creatives, funnels, or partnerships.
• Enjoys operating in a non-corporate, “builder-mode” environment where innovation and hustle matter more than corporate polish.
• Flexible to work across departments (e.g., intake, sales, legal ops) to align client journey and brand touchpoints.
• Understanding of Legal or Regulated Industries: Familiarity with personal injury, legal ethics in marketing (Bar compliance), or industries like healthcare, insurance, or financial services where similar sensitivities exist.
• Understands client confidentiality, credibility, and reputation risk—and can design campaigns accordingly.
• Communication & Executive Presence: Clear communicator who can present to boards, media, and C-level peers with polish and clarity.
• Knows how to communicate complex marketing strategies to non-marketing leadership in business terms: growth, ROI, CAC, retention.

Nice To Haves

• Bilingual (English and Spanish).
• Experience working with or leading faith-based or values-driven brands.
• Deep understanding of immigrant, Hispanic, or underserved communities.
• Has led marketing during geographic expansion (e.g., new office launches, new state entry).
• Background working with celebrity endorsements, local influencers, or community partnerships.
• Experience producing video testimonials, radio ads, and multi-format social campaigns that convert.

Responsibilities

• Lead Marketing Strategy: Build and execute a national marketing strategy to scale revenue and reputation across markets, aligning with firm values.
• Team Leadership & Development: Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content), hire, mentor, and retain top-tier marketing talent, and create pathways for internal growth.
• Full-Funnel Execution: Own all marketing touchpoints including paid media, social, SEO, PR, TV/radio, influencer, and community outreach, ensuring strategy reaches and resonates with Hispanic and immigrant audiences.
• Brand & Storytelling: Build a powerful brand that evokes trust, purpose, and transformation, telling the firm’s story through emotionally resonant client journeys and community engagement.
• Marketing Performance & Analytics: Implement KPIs for all campaigns, track CAC, CPL, cost per signed case, ROI, and integrate dashboards and reporting to guide strategy shifts.
• Technology & Automation: Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
• Cross-Functional Alignment: Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
• Multi-State & Cultural Expansion: Localize campaigns across Miami, Orlando, NYC, and Texas, navigating compliance nuances for legal marketing (Bar rules) in each state.
• Budget & Vendor Management: Manage marketing budgets of $10M+ annually, negotiate vendor and media contracts, and ensure cost-effective campaign execution and vendor accountability.
• Executive Collaboration: Serve as part of the Executive Leadership Team, translating marketing metrics into business outcomes to influence firmwide decisions.

Benefits

• Paid Time Off: Accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.
• Health Benefits: Eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium. Medical insurance plans include options for national coverage and free mental health services. Dental plans (with unlimited coverage) and vision plans are available at the employee’s expense.
• Disability Benefits: Short-term and Long-term Disability benefits, paid for by the firm.
• Life Insurance: Firm provides 1X earnings life insurance coverage paid for by the firm. In addition, a Firm paid accidental death and dismemberment benefit that matches life insurance coverage.
• Supplemental insurance options: Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insurance.
• Retirement: Qualify for the 401(K) plan. After one year of service, the firm will match 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive