Chief Marketing Officer

The Ward Law Group, PL • Miami Lakes, FL

5h • Hybrid

About The Position

The Ward Law Group is seeking a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas. This role is crucial for scaling the firm from $100M to $250M+ by leading marketing strategy, overseeing a team, executing full-funnel campaigns, building a powerful brand, and leveraging technology. The ideal candidate will align with the firm's values of faith, accountability, leadership, loyalty, and service, and will contribute to life-changing client results.

Requirements

• 10+ years in marketing leadership roles (CMO, SVP, VP)
• Managed teams of 7+ direct reports, with team sizes of 20+
• Bachelor’s in Marketing, Business, or Communications (MBA a plus)
• Fluent in marketing stack: Salesforce, CallRail, Google Ads, Meta, TikTok, LSA, YouTube, SEMrush, etc.
• Must be willing to work on-site in Miami, with travel to NY and TX offices as needed

Nice To Haves

• Experience in bilingual/bicultural markets strongly preferred
• Experience in legal, healthcare, insurance, or regulated industry preferred
• Bilingual (English and Spanish).
• Experience working with or leading faith-based or values-driven brands.
• Deep understanding of immigrant, Hispanic, or underserved communities.
• Has led marketing during geographic expansion (e.g., new office launches, new state entry).
• Background working with celebrity endorsements, local influencers, or community partnerships.
• Experience producing video testimonials, radio ads, and multi-format social campaigns that convert.

Responsibilities

• Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.
• Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
• Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
• Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
• Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
• Build a powerful brand that evokes trust, purpose, and transformation.
• Tell the firm’s story through emotionally resonant client journeys and community engagement.
• Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
• Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
• Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
• Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
• Localize campaigns across Miami, Orlando, NYC, and Texas.
• Navigate compliance nuances for legal marketing (Bar rules) in each state.
• Manage marketing budgets of $10M+ annually.
• Negotiate vendor and media contracts.
• Ensure cost-effective campaign execution and vendor accountability.
• Serve as part of the Executive Leadership Team.
• Translate marketing metrics into business outcomes to influence firmwide decisions.

Benefits

• Paid Time Off: Accrue 4.62 hours per pay period for a total of three (3) weeks per year.
• Health Benefits: Firm covers 40-65% of employee premium. Includes national coverage and free mental health services.
• Dental plans (with unlimited coverage)
• Vision plans
• Short-term and Long-term Disability benefits, paid for by the firm.
• 1X earnings life insurance coverage paid for by the firm.
• Firm paid accidental death and dismemberment benefit.
• Supplemental insurance options: Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insurance.
• 401(K) plan with firm match: 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting after one year of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive