Resource Chief Marketing Officer CMO

Vibra Healthcare • Rapid City, SD

1d • Remote

About The Position

We are seeking a Chief Marketing Officer to join our team! This is a field-based position requiring 90% travel. The Rehabilitation and Critical Care Hospital of the Black Hills, located in Rapid City, South Dakota, is a new cornerstone of specialized care in the region, uniquely combining 36 inpatient medical rehabilitation beds and 18 long-term acute care beds under one roof. This integrated approach allows for comprehensive care solutions for patients with debilitating injuries, illnesses, surgeries, and chronic medical conditions. The hospital is dedicated to delivering advanced treatments and compassionate care to help patients recover and regain independence.

Requirements

• Bachelor’s Degree or equivalent experience in related field required.
• Minimum five (5) years of experience in marketing/leadership in a healthcare environment.
• Strong background in client services and relationship management required.
• Supervisory/leadership experience required.
• Current, valid, and active driver’s license required.
• Ability to travel using publicly available air and ground transportation.

Nice To Haves

• Master’s Degree preferred.
• Ability to effectively manage a team.
• Ability to compute statistics, analyze referral trends, and develop budget/marketing plans.
• Ability to establish and maintain positive working relationships.
• Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.
• Results-focused, innovative and creative problem-solver with the ability to engage commitment from others.
• Ability to communicate effectively (written and verbally); influences and stimulates others to action with directive leadership skills to ensure business results are achieved.
• Ability to project a professional image.
• Knowledge of regulatory standards and compliance requirements.
• Strong organizational, prioritizing and analytical skills.
• Ability to make independent decisions when circumstances warrant.
• Working knowledge of computer and software applications used in job functions.
• Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Responsibilities

• Developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned hospital(s).
• Developing elaborate business development plans, creating quarterly and annual strategic plans, and designing/implementing processes to support business growth through customer and market definition.
• Building and maintaining inpatient and outpatient referrals and admissions, while complying with state and CMS rules and regulations across multiple levels of care.
• Managing all marketing tracking systems, the intake process, payor relationships, and community education.
• Working closely with the assigned hospital(s) management and clinical team to maintain positive and effective working relationships, both internally and in the community.
• Managing the marketing and strategy team, including recruitment, team development, and retention.
• Providing marketing leadership, education, training, coaching, and support to the team to assist in building relationships and exceeding business objectives within assigned territories.
• Overseeing the marketing and strategy team’s compliance with Vibra Healthcare’s documentation policy and procedure.
• Facilitating business growth by working with clients and business partners.
• Building and maintaining high-level contacts with current and prospective customers and other business/project partners.
• Driving prospects, identifying new customers and markets, developing approaches to the market, and proposal preparation.
• Utilizing strategic thinking and sharp executions (coupled with vision, innovation, boldness, relentlessness, and ambition) to enable the business to exceed revenue, census, and admissions goals.

Benefits

• Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets
• FREE prescription plans
• Dental and Vision coverage
• Life insurance
• Disability Benefits
• Employee Assistance Plan
• Flex Spending plans
• 401K matching
• Additional Critical Illness, Accident, and Hospital plans
• Company discounts for mobile phone service, electronics, cell phones, clothing, etc
• Pet Insurance
• Group legal – provides legal assistance with personal legal matters
• Tuition and continuing education reimbursement
• Work life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Executive