Chief Marketing Officer

Bjak•Madison, MS

About The Position

The Chief Marketing Officer (CMO) will be responsible for customer growth and marketing across ActAI's portfolio of consumer businesses. This role involves developing scalable acquisition strategies and enhancing user acquisition, activation, and retention processes for their products. ActAI aims to create AI-native applications that are proactive and require minimal prompting, focusing on organizing users' lives and enabling them to focus on more valuable activities. Their product emphasizes reliability for long-running workflows, persistent context, and real-world task completion to minimize hallucinations.

Requirements

  • Strong track record scaling consumer technology, fintech or internet products.
  • Strong understanding and track record of building brands and winning campaigns
  • Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
  • Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
  • Strong performance marketing capability combined with good product judgement.
  • Ability to diagnose growth problems directly from customer and performance data.
  • Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.

Responsibilities

  • Own customer acquisition, activation, retention and marketing efficiency across group products.
  • Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
  • Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
  • Work directly with product teams on onboarding, conversion, engagement and growth loops.
  • Launch new products and brands and build their initial acquisition engines.
  • Build measurement and experimentation systems to understand what drives growth.
  • Recruit and develop growth and marketing leaders across businesses.
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