Chief Marketing Officer

Houston Livestock Show and Rodeo • Houston, TX

12h • Onsite

About The Position

Oversee the Show’s Marketing, Strategic Communications, Digital Media and Merchandise departments. Direct the execution of advertising/marketing and communications, media relations, public relations, reputation management, brand identity and awareness, merchandise, editorial production, and digital and social media.

Requirements

• Proven success in managing and leading large, diverse teams, with outstanding leadership and people management capabilities.
• Collaborative style of management.
• Ability to work and collaborate with a large and diverse group of volunteers, who often identify Show initiatives and priorities.
• Excellent oral and written communication, presentation and interpersonal skills and ability to interface with people of all levels.
• Demonstrated passion for and commitment to the organization and its role as a 501(c)(3) charitable organization.
• Ability to maintain the department’s first-class level of success and achievement.
• Skills in multiple marketing research methodologies, Microsoft Office applications including Word, Excel and PowerPoint.
• Stay abreast of current and emerging market research methodologies and trends, social media platforms and outlets.

Nice To Haves

• Netsuite database management system experience preferred.
• Knowledge of graphic production and content management systems a plus.
• Demonstrated understanding of non-profit governance preferred.

Responsibilities

• Oversee and direct the day-to-day efforts of the marketing, strategic communications, digital/social media and merchandise departments.
• Oversee the efforts of the department’s 13 volunteer committees.
• Create, direct, and execute marketing research including surveys and consumer demographic analysis.
• Oversee the creation, execution and integration of a comprehensive marketing strategy and associated metrics including: Advertising across all channels, Digital platforms, Merchandise, Branding.
• Establish and maintain a consistent positive corporate image in the community commensurate with a non-profit organization throughout all marketing, communication, and public relations efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level