Chief Marketing Officer (Fractional) - Demand Generation Partner

Maneva•Vancouver, BC

1d•Remote

About The Position

Maneva is an AI company focused on the manufacturing sector, aiming to transform operations with advanced AI for autonomous decision-making on the shop floor. Their solutions address challenges in product inspection, production efficiency, worker safety, and plant performance, deployable on existing hardware. They are seeking a Fractional CMO or demand generation agency to build and manage an inbound marketing engine to fill their sales pipeline. This is a hands-on role focused on campaign execution and driving results, reporting directly to the CEO.

Requirements

A senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial products.
Deep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisions.
Hands-on and execution-focused. You run campaigns yourself rather than delegating everything downstream.
Strong grasp of organic and content-led growth strategies.
Comfortable working as an embedded partner with a lean internal team, not just as an outside vendor.
Experience working with or at an early-stage tech startup.
Able to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling you.

Nice To Haves

Experience with SEO, email nurture, and LinkedIn for B2B is a plus.

Responsibilities

Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events.
Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel.
Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward.
Partner with Sales to align on lead quality, handoff, and what’s actually converting downstream.
Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them.
Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector.
Build enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on.
Work within Maneva’s existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools.
Bring your own playbooks, frameworks, and best practices to accelerate what we’re building.
Lay groundwork for paid programs if and when organic efforts warrant it.